On Monday, MSNBC’s Snapchat followers had the opportunity to win free tickets to see Beyoncé, Pearl Jam, Ed Sheeran and Coldplay at next month’s Global Citizen Festival. Followers received clues via SHIFTMSNBC’s Snapchat story, which sent the participants to a range of locations around Manhattan to complete various tasks.
Participants were challenged to sing a song by their favorite headliner on Central Park’s Great Lawn, pick up trash and take a selfie in front of the New York Public Library. Once all challenges were completed, SHIFTMSNBC posted a final snap, directing its followers to meet at the NBC Experience Store in Rockefeller Plaza to claim their prizes.
The first participants to the finish line, brothers Dave and Neil Sardann, won two tickets to the festival. Other prizes included a canvas bag, Global Citizen points, and more.
Missed out on yesterday’s Snapchat challenge? Don’t worry! Sign up on globalcitizen.org for the chance to earn tickets, and follow SHIFTMSNBC on Snapchat.