• FOR 1ST TIME EVER, MSNBC IS #1 IN WEEKDAY PRIME IN A25-54 & TOTAL VIEWERS

    HISTORIC WEEK: FOR 1ST TIME EVER, MSNBC IS #1 IN WEEKDAY PRIME IN BOTH ADULTS 25-54 AND TOTAL VIEWERS

     

    MSNBC WEEKDAY PRIME WINS TWO WEEKS IN A ROW IN ADULTS 25-54 FOR FIRST TIME EVER

     

    MSNBC #2 MOST-WATCHED NETWORK IN ALL OF CABLE FOR PRIME (BEHIND TNT, which aired several NBA playoff games)

     

    NEW YORK (May 22, 2017) – For the week of May 15, MSNBC finished as the #1 cable news network in weekday prime (M-F 8-11pm) in both Adults 25-54 and total viewers, according to Nielsen – beating both Fox News and CNN in both key demos in the same week for the first time in the network’s history.

     

    It was also the second week in a row MSNBC’s weekday prime won the key advertising demographic (Adults 25-54), furthering gains in a dominant month for the network. This was also the first time in the network’s history that MSNBC’s weekday prime schedule has ever won the key demo two weeks in a row.

     

    MSNBC was the #2 most watched network in all of cable for prime during the week of May 15 - only behind TNT, which carried several NBA playoff games – with an average of 2.44 million viewers each night.  

     

    For the week of May 15, in total viewers, MSNBC weekday prime averaged 2.4 million. For Adults 25-54, MSNBC averaged 611,000 viewers (vs. CNN’s 589,000 and FOX News’ 497,000).

     

    It was the second time ever MSNBC has won weekday prime in total viewers. The first win came during the week of September 3, 2012, during the 2012 Democratic National Convention in Charlotte, North Carolina.

      

    Four programs were #1 for the week in total viewers in their respective time periods. “The Rachel Maddow Show,” “Last Word with Lawrence O’Donnell”, “The 11th Hour” and the midnight re-air of “The Rachel Maddow Show,” beating both FOX News and CNN. “The Rachel Maddow Show” was the top ranked non-sports program in all of cable for the week.

     

    Two programs were #1 in the key advertising demo of Adults 25-54 in their time periods: “The Rachel Maddow Show” at 9pm, and “The Last Word with Lawrence O’Donnell” at 10pm.

     

    Source: Nielsen 5/15-19

     

    ###

  • MSNBC WEEKDAY PRIME WINS WEEK IN A25-54 DEMO FOR THE FIRST TIME SINCE 2009

    MSNBC Overtakes FOX News and CNN in the Coveted A25-54 Demo at 9pm, 10pm, 11pm and 12am

    More Total Viewers Watched MSNBC Than FOX News and CNN at 9pm, 11pm and 12am

    On Thursday MSNBC Beat CNN with Biggest Daily Lead in Eight Years 

    NEW YORK (May 15, 2017) – For the week of May 8, MSNBC finished as the #1 cable news network in weekday prime (M-F 8-11pm) in the key A25-54 demo, according to Nielsen. This is the first weekly win for MSNBC in A25-54 since the week of December 29, 2008 (the first week of 2009 ratings).

    In total viewers, MSNBC weekday prime averaged 2.4 million – almost double that of CNN’s 1.3 million and just behind FOX News’ 2.6 million.  For A25-54, MSNBC averaged 590,000 viewers (vs. CNN’s 464,000 and FOX News’ 524,000).

    Three programs were #1 in A25-54 in their respective time periods: “The Rachel Maddow Show” at 9pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “The 11th Hour with Brian Williams” at 11pm. The re-air of “The Rachel Maddow Show” also topped FOX News and CNN at 12am.

    “Maddow,” “The 11th Hour” and the midnight re-air of “Maddow” were also #1 among total viewers, beating FOX News and CNN.

    On Thursday, the day of NBC News’ exclusive interview with President Trump, MSNBC beat CNN by over 400K viewers in the 6a-2a daypart.  It was MSNBC’s biggest daily lead over CNN in 8 years. MSNBC also ranked #1 across the board in A25-54 from 7pm - midnight. 

    For the week among all cable nets, MSNBC ranked #2 in total viewers for prime and M-F 6a-2a.

    ###

  • “THE RACHEL MADDOW SHOW” IS #1 IN A25-54 ACROSS CABLE NEWS IN APRIL, BEATING ALL REGULARLY SCHEDULED SHOWS ON FOX NEWS AND CNN

    MSNBC Again Delivers More Viewers Than CNN in Total Day for 2nd Straight Month

    “Morning Joe” Continues Total Viewer Victory Over Third-Place CNN for 26th Straight Month

    MSNBC Tops CNN in Weekday Prime Among Total Viewers for 5th Consecutive Month; Ranks #2 in Prime for All Cable for 3rd Straight Month

    MSNBC Weekday Prime Again Outperforms CNN in A25-54

    “The Last Word with Lawrence O’Donnell” Bests CNN in Total Viewers and A25-54 at 10pm

    MSNBC Surpasses CNN Among Total Viewers at 9am, 12pm, 7pm, 8pm, and 11pm

    MSNBC Dayside Growth in Total Viewers Continues to Outpace the Competition

    NEW YORK (May 2, 2017) – For the month of April 2017, “The Rachel Maddow Show” was the #1 show across cable news among regularly scheduled shows in the key A25-54 demo (“The O’Reilly Factor” now off the air) and again finished as the #1 cable news show in A25-54 for the 9pm time period, beating both FOX News and CNN for the 2nd month in a row, according to Nielsen. Maddow also topped “Tucker Carlson Tonight” at 8pm, “The Five” at 9pm and “Hannity” at 10pm in A25-54 for the month. “The Rachel Maddow Show” averaged 2.4 million total viewers and 562,000 viewers A25-54, posting more year-over-year growth than its competition in total viewers (+98% vs. CNN’s +20% and FOX News’ +16%) and in A25-54 (+89% vs. CNN’s +28% and FOX News’ +30%). Year to-date, “The Rachel Maddow Show” is the fastest growing primetime show in cable news.

    MSNBC delivered more viewers than CNN in total day (M-Su 6am-6am), beating CNN in the time period for the 2nd straight month.

    “Morning Joe” at 6am continued its total viewer victory over CNN’s third-place “New Day” for the 26th straight month. “Morning Joe” delivered 907,000 total viewers (the show’s 2nd highest total ever), posting more growth than CNN (+52% vs. CNN’s +42%) and 210,000 A25-54 viewers (+34%) over April 2016. 

    MSNBC’s weekday primetime programming (M-F 8-11pm) topped CNN in total viewers and in A25-54, marking prime’s 5th consecutive month over CNN in total viewers and 2nd straight month over CNN in A25-54. In addition, MSNBC was the 2nd most-watched cable network overall in primetime for the 3rd straight month, behind only FOX News. MSNBC prime’s year-to-year growth more than tripled the competition in total viewers (+86% vs. CNN’s -18% and FOX News’ +25%) and delivered more growth in A25-54 (+67% vs. CNN’s -9% and FOX News’ +39%) compared to April 2016.  Year to-date, MSNBC is the fastest growing network in all of cable for total viewers in primetime. Year to-date, MSNBC has also added nearly 800,000 viewers over 2016, by far the most of any cable network and +74% more than second-place FOX News.   

    MSNBC’s “The Last Word with Lawrence O’Donnell” at 10pm bested CNN across the board during that time period, beating CNN in in A25-54 for the 2nd consecutive month and in total viewers for the 23rd straight month.

    Five other MSNBC programs topped CNN and delivered higher year-over-year growth than the competition in total viewers: “MSNBC Live with Stephanie Ruhle” at 9am, “Andrea Mitchell Reports” at 12pm, “Hardball with Chris Matthews” at 7pm, “All In with Chris Hayes” at 8pm, and “The 11th Hour with Brian Williams” at 11pm.

    Heading into its 2nd year since undergoing a strategic shift from opinion programming to breaking news, MSNBC dayside (M-F 9am-5pm) saw more growth than the competition in total viewers (+61% vs. CNN’s +27% and FOX News’ +37%).

    On the weekends, the Saturday edition of “AM Joy” (Sa-Su 10am-12pm) topped CNN in total viewers during the time period for the 2nd straight month. Additionally, “AM Joy” outperformed the competition in both total viewer and A25-54 growth on Saturdays and Sundays over April 2016.

    NOTE: April 2017 ratings are based on Nielsen Live+Same data day for 3/27/17-4/30/17. Individual show data represents regular programming only, excluding specials and breaking news.

    APRIL 2017 HIGHLIGHTS

    MSNBC TOTAL DAY (M-Su 6am-6am)

    • MSNBC total day topped CNN in total viewers during the time period for the 2nd straight month.
    • MSNBC delivered more growth than the competition in total viewers (+66% vs. CNN’s +17% and FOX News’ +35%) and outperformed CNN in the key A25-54 demographic (+40% vs. CNN’s +30%) compared to April 2016.   
    • MSNBC total day averaged 823,000 total viewers and 186,000 viewers A25-54. 

    MORNING JOE (M-F 6-9am)

    • “Morning Joe” (6-9am) continued its winning streak over CNN’s third-place “New Day” in total viewers for the 26th straight month.
    • “Morning Joe” was up +52% in total viewers (vs. CNN’s +42%) and +34% in A25-54 over April 2016.
    • “Morning Joe” averaged 907,000 total viewers (the show’s second highest total ever – ahead of CNN’s 623,000) and 210,000 viewers A25-54.

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth in total viewers saw more growth than the competition, posting gains of +61% (vs. CNN’s +27% and FOX News’ +37%). 
    • In the A25-54 demo, MSNBC dayside posted gains of +34% over April 2016.
    • “MSNBC Live with Stephanie Ruhle” (9-10am) beat CNN in total viewers and showed more growth than the competition in total viewers (+65% vs. CNN’s +35% and FOX News’ +38%). The show also posted a growth of +37% in A25-54 over April 2016.
    • “MSNBC Live with Stephanie Ruhle” averaged 825,000 total viewers and 152,000 viewers A25-54.
    • Andrea Mitchell Reports” (12-1pm) topped CNN in total viewers and was up +65% (vs. CNN’s +23% and FOX News’ +40%) in total viewers and +38% in A25-54 over April 2016.
    • “Andrea Mitchell Reports” averaged 759,000 total viewers and 138,000 viewers A25-54.

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd” (5-6pm) delivered more growth than the competition, posting gains of +60% in total viewers (vs. CNN’s +30% and FOX News’ +27%) and +48% in A25-54 (vs. CNN’s +45% and FOX News’ +40%).
    • “MTP Daily” averaged 1.01 million total viewers and 184,000 viewers A25-54.
    • For the Record with Greta” (6-7pm) posted more growth than FOX News in both total viewers (+54% vs. CNN’s +32% and FOX News’ +22%) and the A25-54 demo (+51% vs. FOX News’ +36%) compared to April 2016.
    • “For the Record” averaged 879,000 total viewers and 178,000 viewers A25-54.
    • Hardball with Chris Matthews” (7-8pm) topped third-ranked CNN among total viewers for the 9th straight month. 
    • “Hardball” delivered more growth than the competition and was up +61% in total viewers (vs. CNN’s +23% and FOX News’ +27%) and +59% in A25-54 (vs. CNN’s +43% and FOX News’ +57%) over April 2016.
    • "Hardball" averaged 1.48 million total viewers and 311,000 viewers A25-54.

    WEEKDAY PRIME (M-F 8-11pm)

    • MSNBC weekday prime ranked #2 ahead of CNN in total viewers and in A25-54, marking prime’s 5th consecutive month over CNN in total viewers and 2nd straight month over CNN in A25-54.
    • Prime was also the 2nd most-watched network in all of cable for the 3rd straight month, behind only FOX News.
    • MSNBC prime’s year-to-year growth more than tripled the competition in total viewers (+86% vs. CNN’s -18% and FOX News’ +25%) and delivered more growth in A25-54 (+67% vs. CNN’s -9% and FOX News’ +39%) compared to April 2016.
    • Year to-date, MSNBC is the fastest growing network in all of cable for total viewers in primetime. Year to-date, MSNBC has also added nearly 800,000 viewers over 2016, +74% more than second-place FOX News.   
    • MSNBC weekday prime averaged 2.01 million total viewers (ahead of CNN’s 1.09 million) and 453,000 viewers A25-54 (ahead of CNN’s 397,000). 
    • All In with Chris Hayes” (8-9pm) beat CNN in total viewers for the 5th straight month.
    • “All In” also posted more growth than the competition in both total viewers (+83% vs. CNN’s +11% and FOX News’ +15%) and the A25-54 demo (+71% vs. CNN’s +23% and FOX News’ +32%) compared to April 2016.
    • “All In” averaged 1.62 million total viewers and 364,000 viewers A25-54.
    • “The Rachel Maddow Show” (9-10pm) again finished as the #1 cable news show in A25-54 for the 9pm time period, beating both FOX News and CNN for the 2nd month in a row.
    • Maddow was also the #1 show across cable news among regularly scheduled shows in A25-54 (“The O’Reilly Factor” now off the air).
    • Maddow easily beat CNN at 9pm and also beat “Tucker Carlson Tonight” at 8pm, “The Five” at 9pm and “Hannity” at 10pm in A25-54 for the month.
    • “The Rachel Maddow Show” posted more year-over-year growth than its competition in total viewers (+98% vs. CNN’s +20% and FOX News’ +16%) and in A25-54 (+89% vs. CNN’s +28% and FOX News’ +30%) over April 2016.
    • Year to-date, “The Rachel Maddow Show” is the fastest growing primetime show in cable news.
    • “The Rachel Maddow Show” averaged 2.40 million viewers and 562,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” (10-11pm) beat CNN across the board, topping third-ranked CNN in total viewers for the 23rd straight month and in A25-54 demo for the 2nd month in a row.
    • “The Last Word” posted more growth than the competition in both total viewers (+100% vs. CNN’s +20% and FOX News’ +42%) and the A25-54 demo (+72% vs. CNN’s +36% and FOX News’ +42%) compared to April 2016.
    • The Last Word” averaged 1.96 million total viewers and 420,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams” beat CNN in the half hour among total viewers for the 9th straight month.
    • “The 11th Hour” posted more growth than CNN and FOX News in total viewers (+146% vs. CNN’s +34% and FOX News’ +29%) and in A25-54 (+90% vs. CNN’s +51% and FOX News’ +30%).
    • “The 11th Hour” averaged 1.39 million total viewers and 328,000 viewers A25-54.

    AM JOY (Sa-Su 10am-12pm)

    • For the 2nd straight month, Saturday editions of “AM Joy” topped CNN in total viewers during the time period. “AM Joy” more than tripled the growth of its competition in total viewers (+121% vs. CNN’s +27% and FOX News’ +39%). “AM Joy” also posted more growth than the competition in A25-54 demo (+98% vs. CNN’s +56% and FOX News’ +55%). The Saturday edition averaged 964,000 total viewers and 198,000 viewers A25-54. 
    • Sunday editions outperformed CNN and FOX News in total viewer growth (+131% vs. CNN’s +30% and FOX News’ +40%) and A25-54 growth (+120% vs. CNN’s +43% and FOX News’ +62%). The Sunday edition averaged 762,000 total viewers and 187,000 viewers A25-54.

    # # #

    For more information contact: 

    Lorie Acio 

    o: 212-664-6733

    e: Lorie.Acio@nbcuni.com

    Errol Cockfield 

    o: (212) 664-3534

    e: Errol.Cockfield@nbcuni.com

    About MSNBC:

    MSNBC is the premier destination for breaking news and in-depth analysis of the headlines through commentary and informed perspectives. Reaching more than 96 million households worldwide, MSNBC offers a full schedule of live news coverage, influential voices, and award-winning documentary programming – 24 hours a day, 7 days a week. MSNBC also delivers breaking news and information across a variety of platforms including www.msnbc.com and MSNBC on Sirius XM radio. The MSNBC App for iPhone, iPad and iTouch also provide a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. Watch MSNBC anywhere: On Demand, online or across mobile and connected TVs.  MSNBC is part of the NBCUniversal News Group, a division of NBCUniversal, one of the world’s leading media and entertainment companies, which is owned by Comcast Corporation. For more corporate information, visit www.nbcuniversal.com.

  • NICOLLE WALLACE TO HOST A NEW WEEKDAY PROGRAM AT 4PM ON MSNBC

    NEW YORK (April 28, 2017) – MSNBC today announced that NBC News political analyst Nicolle Wallace will expand her role to host a new program that will air weekdays from 4-5pm ET. The New York City-based program will premiere in May.

     

    Wallace, a former White House Communications Director, will tackle the latest political developments and conduct interviews with leading newsmakers. MSNBC host and political correspondent Steve Kornacki will continue his presence in the hour, providing in-depth discussion and analysis. The broadcast builds on the momentum of MSNBC dayside (M-F 9am-5pm), which delivered the network’s biggest total viewer audience ever in the first quarter of 2017.

     

    Wallace will continue to appear frequently on TODAY as a political analyst. She will also contribute more special reports to the show, like her revealing series from the field over the last few months, "In Trump They Trust," in which Wallace traveled the country speaking to the voters who elected Donald Trump. She also serves as a fill-in host for MSNBC’s “The 11th Hour with Brian Williams.”

     

    “Nicolle played a huge role for us during the presidential election and through the first 100 days. We’re thrilled she’s stepping into this spot with Steve at her side,” said Phil Griffin, President of MSNBC. “Nicolle and Steve both distinguished themselves during the campaign with the smart insights our audience has come to expect.”

     

    "There's never been a more exciting or stunning time in American politics, and I'm grateful for the opportunity to have a daily conversation with our viewers about every dramatic twist and turn," Wallace said. "I'm humbled by all of the opportunities MSNBC and NBC News have given me to report on the 2016 campaign and its ripple effects."

     

    Wallace contributed regularly to special reports and major events for both NBC News and MSNBC during the 2016 presidential election, including the Republican and Democratic National Conventions, President Donald Trump’s address to a joint session of Congress, and other major national stories. She also conducted exclusive one-on-one conversations with former Florida Governor Jeb Bush and New Jersey Governor Chris Christie at the height of the 2016 campaign.

     

    Before joining NBC News as an analyst, Wallace served as a co-host of ABC’s “The View.” Previously, she was White House Communications Director to President George W. Bush. She also served as senior adviser to the McCain-Palin campaign in 2008.

     

    Wallace is a California native and graduate of the University of California, Berkeley and Northwestern University’s Medill School of Journalism.

     

    Wallace is a best-selling author of Eighteen AcresIt’s Classified, and Madam President.

  • MSNBC Primetime Special Beats CNN's McCain Town Hall

    Last night’s MSNBC two-hour special “The Trump | Putin Power Play” finished #2, beating CNN’s Town Hall and regular programming in both total viewers and among the Adults 25-54 demo audience, according to Nielsen.

    During the primetime special, Brian Williams and Chris Matthews were joined by Andrea Mitchell, David Remnick and a slate of leaders from Capitol Hill and specialists in the field of U.S.-Russia relations. Richard Engel also joined live from Moscow.

    Additionally, “11th Hour with Brian Williams” at 11pmET beat CNN in total viewers and the key 25-54 news demo.

    Wednesday 03/01/2017

    According to Nielsen research

     

  • MORE PEOPLE WATCHED MSNBC THAN CNN IN FEBRUARY

    MORE PEOPLE WATCHED MSNBC THAN CNN IN FEBRUARY

    MSNBC M-F Prime Finishes #2 Among All Cable Networks in Total Viewers, Beats CNN for Third Straight Month

    MSNBC M-F Total Day Ranks #3 for All Cable, Outperforms CNN in Total Viewers

    “Morning Joe” Ranks #2 in Time Period for All Cable, Continues Total Viewer Win Over Third-Place CNN for 24th Straight Month

    “The Rachel Maddow Show” Ranks #2 for Total and Demo Audiences, Bests CNN for the 45th Straight Month

    MSNBC Also Beats CNN Among Total Viewers at 7pm, 8pm, 10pm, and 11pm

    NEW YORK (February 28, 2017) – For the month of February 2017, more people tuned in to MSNBC than CNN. MSNBC weekday prime (M-F 8-11pm) finished #2 in total viewers among all cable networks, beating CNN for the third straight month. MSNBC prime delivered higher growth than the competition, posting a gain of +64% among total viewers compared to February 2016 (vs. -29% for CNN and +30% for FOX News).

    MSNBC also ranked #3 in total day (M-F 6am-2am) audience among all cable networks in total viewers. MSNBC’s full day growth far outpaced the competition, delivering the third most growth in all of cable and posting a gain of +60% compared to February 2016 (vs. +16% for CNN and +34% for FOX News).

    Year-to-date through February 2017, MSNBC is the fastest-growing cable network among all cable in weekday prime, up +63% in total viewers over 2016 (vs. -6% for CNN and +28% for FOX News).

    More viewers tuned in to “Morning Joe” (M-F 6-9am) than to CNN’s “New Day” for February 2017 for the 24th consecutive month. “Morning Joe” also ranked #2 among all cable networks in the time period for total viewers. “Morning Joe” delivered 849,000 total viewers, the second highest ever for the show and for the network in the time period.  

    “The Rachel Maddow Show” (M-F 9-10pm) saw significant growth across the board and finished #2 in both total viewers and the key news adults 25-54 demographic. “The Rachel Maddow Show” delivered MSNBC’s and the show’s biggest total viewer audience ever in the time period.  “The Rachel Maddow Show” also beat CNN’s regularly scheduled programs for the 45th straight month.  The show posted its best demo delivery in the time period since November 2012.

    Since making a strategic shift to breaking news, MSNBC dayside (M-F 9am-5pm) continues to perform strongly, growing faster than both CNN and FOX News in total viewers.  MSNBC is up +62% (vs. +51% for CNN and +41% for FOX News) compared to February 2016. MSNBC dayside posted year-to-year gains of +51% among viewers A25-54.

    Four more MSNBC programs each beat CNN among total viewers: “Hardball with Chris Matthews” at 7pm, “All In with Chris Hayes” at 8pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “The 11th Hour with Brian Williams” at 11pm.

    NOTE: February 2017 ratings are based on Nielsen Live+Same data day for 1/30-2/26/17. Individual show data represents regular programming only, excluding election night, specials and breaking news.

    FEBRUARY 2017 PROGRAM HIGHLIGHTS MORNING JOE (M-F 6-9am)

    • Morning Joe” ranked #2 among all cable networks in the time period for total viewers, continuing its winning streak over CNN’s third-place “New Day” for the 24th month in a row.
    • “Morning Joe” was up +38% in total viewers (847,000 vs. CNN’s 649,000) and +25% in A25-54 (193,000) over last year.
    • “Morning Joe” posted its second best total viewer delivery ever for the show and for MSNBC in the time period.

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth in total viewers continues to soar over the competition, posting gains of +62% (vs. CNN’s +51% and FOX News’ +41%). 
    • In the key A25-54 demo, MSNBC dayside posted gains of +51% over February 2016.
    • Andrea Mitchell Reports” (M-F 12-1pm) delivered more growth than the competition in total viewers. The program was up +71% in total viewers (vs. CNN’s +50% and FOX News’ +48%) and +59% in the demo (vs. FOX News’ +55%).
    • “Andrea Mitchell Reports” averaged 772,000 total viewers and 156,000 viewers A25-54.

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd” was up +73% in total viewers and +76% in the demo over February 2016.
    • “MTP Daily” averaged 1,048,000 total viewers and 202,000 viewers A25-54.
    • For the Record with Greta,” which debuted on MSNBC in January 9, 2017, outpaced the growth of CNN and FOX News in total viewers (+60% vs. CNN’s +57% and FOX News’ +27%). In the A25-54 demo, “For the Record” posted more growth than FOX News (+80% vs. FOX News’ +36%) compared to February 2016.
    • “For the Record” averaged 902,000 total viewers and 198,000 viewers A25-54.
    • Hardball with Chris Matthews” topped third-ranked CNN among total viewers for the seventh straight month. 
    • “Hardball” was up +56% in total viewers and +69% in the demo over February 2016.
    • "Hardball" averaged 1.45 million total viewers and 302,000 viewers A25-54.

    WEEKDAY PRIME (M-F 8-11pm)

    • MSNBC weekday prime finished #2 in total viewers among all cable networks, beating CNN for the third straight month in February 2017.
    • MSNBC prime delivered higher growth than the competition, posting gains of +64% among total viewers compared to February 2016 (vs. -29% for CNN and +30% for FOX News). This is the second highest growth among all cable networks (behind Oxygen’s +65%).
    • In the A25-54 demo, MSNBC was up +48% compared to February 2016 (vs. CNN’s -17% and FOX News’ +38%).
    • All In with Chris Hayes” ranked #2 in total viewers for the third straight month and posted the best program delivery in the hour since November 2008.
    • “All In” delivered more growth than its competition in total viewers (+91% vs. CNN’s +34% and FOX News’ +29%) and the A25-54 demo (+88% vs. CNN’s +68% and FNC’s +45%).
    • “All In” averaged 1.6 million total viewers and 359,000 viewers A25-54.
    • The Rachel Maddow Show” extended its winning streak and ranked #2 in total viewers and the A25-54 demo, beating CNN’s regular programming for the 45th straight month. This is the program’s best demo delivery in the time period since November 2012.
    • “The Rachel Maddow Show” delivered more growth than FOX News in both total viewers (+99% vs CNN’s +70% and FOX News’ +31%) and the A25-54 demo (+93% vs. FOX News’ +55%) over February 2016. This is the program’s best total viewer delivery in the hour ever, and the best demo delivery since November 2012.
    • “The Rachel Maddow Show” averaged 2.3 million total viewers and 528,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” again ranked #2 in total viewers, beating CNN’s regular programming for the 21st straight month.
    • “The Last Word” delivered more growth than FOX News in both total viewers (+107% vs CNN’s +82% and FOX News’ +49%) and the A25-54 demo (+95% vs. FOX News’ +55%) over February 2016. This is the program’s best total viewer delivery in the hour ever, and the best demo delivery since November 2012.
    • “The Last Word” averaged 1.9 million total viewers and 423,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams” ranked #2 in the half hour ahead of CNN among total viewers for the 7th straight month.
    • The program’s growth surged over the competition, nearly delivering a six-fold increase of FOX News and CNN in total viewers (+169% vs. CNN’s +22% and FOX News’ +24%). In the demo, “The 11th Hour” nearly tripled the competition in growth (+121% vs. CNN’s +34% and FOX News’ +26%).
    • “The 11th Hour” averaged 1.6 million total viewers and 360,000 viewers A25-54.

    AM JOY (Sa-Su 10am-12pm)

    • Saturday editions of “AM Joy” more than tripled the growth of its competition in total viewers (+121% vs. CNN’s +32% and FNC’s +22%). “AM Joy” also posted more growth than CNN and FOX News in the A25-54 demo (+85% vs. CNN’s +74% and FOX News’ +36%). The Saturday edition averaged 981,000 total viewers and 210,000 viewers A25-54. 
    • Sunday editions posted more growth than CNN and FOX News in both total viewers (+87% vs. CNN’s +48% and FOX News’ +29%) and the A25-54 demo (+94% vs. CNN’s +69% and FOX News’ +28%). The Sunday edition averaged 810,000 total viewers and 215,000 viewers A25-54.

    ###

  • JANUARY 2017 RATINGS – MSNBC RACKS UP HIGHER TOTAL VIEWER GROWTH THAN CNN AND FOX NEWS ACROSS KEY DAYPARTS

    MSNBC Prime Beats CNN in Total Viewers, Ranks 6th Among All Cable Networks

    MSNBC Weekday Prime Growth Outpaces the Competition in Key A25-54 Demo

    “Morning Joe” Tops CNN for 23rd Month in a Row, Posts Best January Ever for Time Period

    NEW YORK (January 31, 2017) – For the month of January 2017, MSNBC racked up the most growth for total viewers in cable news across key dayparts. MSNBC outpaced the competition in total day M-Su 6a-6a (+53% vs. CNN’s +37% and FNC’s +45%), M-F prime 8-11pm (+62% vs. CNN’s +34% and FNC’s +27%), and dayside M-F 9am-5pm (+60% vs. CNN’s +36% and FNC’s +48%).

    In the key news A25-54 demographic, MSNBC’s weekday prime M-F 8-11pm was up +54%, topping CNN (+38%) and Fox News (+35%) for the month.

    Among all cable networks, MSNBC ranked 6th in M-F prime 8-11pm for total viewers (up from 16th place in January 2016), beating 9th place CNN (1,432,836 vs. 1,239,580).  In the A25-54 demo, MSNBC ranked #22 among all cable networks (up from #33 in January 2016). For full day M-F 6a-2a, MSNBC ranked 10th overall in total viewers (up from #17) and #22 in the A25-54 demo (up from #37 in January 2016).

    Now in its 10th year on MSNBC, “Morning Joe” continued its winning streak over CNN’s third-place “New Day” in total viewers, besting CNN for the 23rd month in a row. “Morning Joe” was up +24% in total viewers (625,000 vs. CNN’s 488,000) and +13% in A25-54 over last year, posting its best January total viewer delivery ever for any show on MSNBC during the time period.

    MSNBC’s shift to breaking news in dayside (M-F 9am-5pm) last year continues to pay strong dividends as the daypart’s year over year growth in total viewers continues to soar over the competition, posting gains of +60% (vs. CNN’s +36% and FNC’s +48%). In the A25-54 demo, MSNBC dayside posted gains of +49% over January 2016.

    NOTE: Data based on Nielsen Live+Same Day for the period 12/26/16-1/29/17. Individual show data represents regular programming only.

    JANUARY 2017 PROGRAM HIGHLIGHTS MORNING JOE (M-F 6-9am)

    • Morning Joe” continued its winning streak over CNN’s third-place “New Day” in total viewers for the 23rd month in a row.
    • “Morning Joe” was up 24% in total viewers (625,000 vs. CNN’s 488,000) and +13% in A25-54 over last year.
    • “Morning Joe” posted its best January total viewer delivery ever for any show during the time period.
    • “Morning Joe” averaged 625,000 total viewers (ahead of CNN’s 488,000) and 143,000 viewers A25-54.

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth in total viewers continues to soar over the competition, posting gains of +60% (vs. CNN’s +36% and FNC’s +48%). 
    • In the A25-54 demo, MSNBC dayside posted gains of +49% over January 2016.
    • Andrea Mitchell Reports” (M-F 12-1pm) delivered more growth than CNN and Fox News in both total viewers and A25-54 demo. “Andrea Mitchell Reports” was up +56% in total viewers (vs. CNN’s +29% and FNC’s +32%) and +41% in the demo (vs. CNN’s +36% and FNC’s +40%).
    • “Andrea Mitchell Reports” averaged 625,000 total viewers and 120,000 viewers A25-54.

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd” was up +39% in total viewers and +42% in the demo over January 2016.
    • “MTP Daily” averaged 770,000 total viewers and 143,000 viewers A25-54.
    • For the Record with Greta,” which debuted on MSNBC in January 9, 2017, far outpaced the growth of CNN and Fox News in both total viewers (+61% vs. CNN’s +34% and FNC’s +42%) and the A25-54 demo (+83% vs. CNN’s +39% and FNC’s +64%) compared to January 2016.
    • “For the Record” averaged 829,000 total viewers and 181,000 viewers A25-54.
    • Hardball with Chris Matthews” topped third-ranked CNN among total viewers for the sixth straight month. 
    • “Hardball” was up +29% in total viewers and +44% in the demo over January 2016.
    • "Hardball" averaged 1.155 million total viewers and 236,000 viewers A25-54.

    WEEKDAY PRIME (M-F 8-11pm)

    • MSNBC’s weekday prime growth M-F 8-11pm outpaced CNN and Fox News in total viewers (+62% vs. CNN’s +34% and FNC’s +27%) and the A25-54 demo (+54% vs. CNN’s +38% and FNC’s +35%).
    • Of all cable networks, MSNBC ranked 6th overall for M-F prime 8-11pm in total viewers for January 2017 (up from #16 in January 2016), beating 9th place CNN (1,432,836 vs. 1,239,580 viewers). 
    • In the A25-54 demo, MSNBC ranked #22 (up from #33 in January 2016).
    • All In with Chris Hayes” delivered more growth than its competition in total viewers (+54% vs. CNN’s +33% and FNC’s +22%) and the A25-54 demo (+57% vs. CNN’s +42% and FNC’s +36%).
    • “All In” averaged 1.267 million total viewers and 276,000 viewers A25-54.
    • The Rachel Maddow Show” extended its winning streak and ranked #2 in total viewers, beating CNN’s regular programming for the 44th straight month.
    • “The Rachel Maddow Show” was up double digits and posted more growth than Fox News in both total viewers (+71% vs FNC’s +35%) and the A25-54 demo (+69% vs. FNC’s +68%) over January 2016.
    • “The Rachel Maddow Show” averaged 1.814 million total viewers and 412,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” again ranked #2 in total viewers, beating CNN’s regular programming for the 20th straight month.
    • “The Last Word” was up +69% in total viewers and +54% in the demo compared to January 2016.
    • “The Last Word” averaged 1.451 million total viewers and 296,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams” ranked #2 in the half hour ahead of CNN among total viewers for the 6th straight month.
    • “The 11th Hour” posted more growth than CNN and Fox News in total viewers (+119% vs. CNN’s +105% and FNC’s +40%) and nearly doubled that of Fox News in the demo (+77% vs. FNC’s +38%).
    • “The 11th Hour” averaged 1.17 million total viewers and 248,000 viewers A25-54.

    AM JOY (Sa-Su 10am-12pm)

    • Saturday editions of “AM Joy” doubled the growth of its competition in total viewers (+111% vs. CNN’s +16% and FNC’s +54%). “AM Joy” also posted more growth than CNN in the A25-54 demo (+63% vs. CNN’s +45%). The Saturday edition averaged 820,000 total viewers and 176,000 viewers A25-54. 
    • Sunday editions posted more growth than CNN and Fox News in both total viewers (+136% vs. CNN’s +38% and FNC’s +49%) and the A25-54 demo (+82% vs. CNN’s +68% and FNC’s +80%). The Sunday edition averaged 729,000 total viewers and 180,000 viewers A25-54.

    # # #

    For more information contact: 

    Lorie Acio

    o: 212-664-6733

    e: Lorie.Acio@nbcuni.com

    Errol Cockfield

    o: (212) 664-3534

    e: Errol.Cockfield@nbcuni.com

    # # #

    About MSNBC:

    MSNBC is the premier destination for breaking news and in-depth analysis of the headlines through commentary and informed perspectives. Reaching more than 96 million households worldwide, MSNBC offers a full schedule of live news coverage, influential voices, and award-winning documentary programming – 24 hours a day, 7 days a week. MSNBC also delivers breaking news and information across a variety of platforms including www.msnbc.com and MSNBC on Sirius XM radio. The MSNBC App for iPhone, iPad and iTouch also provide a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. Watch MSNBC anywhere: On Demand, online or across mobile and connected TVs.  MSNBC is part of the NBCUniversal News Group, a division of NBCUniversal, one of the world’s leading media and entertainment companies, which is owned by Comcast Corporation. For more corporate information, visit www.nbcuniversal.com.

  • GRETA VAN SUSTEREN JOINS MSNBC

     

     Veteran Broadcaster to Host “For the Record with Greta,” Weeknights at 6 p.m. ET on MSNBC

     

    JANUARY 5, 2017 – Veteran broadcaster Greta Van Susteren will join MSNBC, it was announced today by Phil Griffin, President of MSNBC.

     

    Van Susteren will host “For the Record with Greta,” which will air weeknights from 6:00 - 7:00 p.m. ET. The program will debut on Monday, January 9, based in Washington, D.C. It replaces the timeslot of Bloomberg’s political television show “With All Due Respect,” which ended in early December.

     

    “For the Record” will provide news coverage and analysis of the day’s top headlines spanning politics and beyond. The early evening broadcast will build on MSNBC’s strategic shift to a breaking news focus during the day and, along with “MTP Daily” and “Hardball,” will provide one of the key bridges to primetime. MSNBC marked its most-watched year ever in 2016, and was the fastest growing top 100 cable network in weekday prime.

     

    “Greta is a true pro with a proven record of tough journalism,” said Griffin.  “Her broad range of experience and sharp news judgment will be of great value to MSNBC as we build on our momentum going into a new year and a new administration.”

     

    “I’m thrilled to start my next chapter at MSNBC,” Van Susteren said. “The network is the right destination for the smart news and analysis I hope to deliver every day, and I look forward to joining the talented journalists and analysts I respect there.”

     

    A 25-year cable news veteran, Van Susteren joins MSNBC from Fox News Channel, where she hosted “On the Record with Greta Van Susteren” for 14 years. Previously, Van Susteren spent more than a decade at CNN, where she served as a legal analyst and co-host of “Burden of Proof” and hosted the news program “The Point.” She is an experienced breaking news anchor and has traveled the world - including Afghanistan, Iraq, Pakistan, North Korea, Sudan, and more - often with Presidents, Secretaries of State and Defense, and other leaders.

     

    Van Susteren was part of the investigative team that won a first place National Headliner Award for the "Attack on America." Additionally, her legal analysis and contribution to the election coverage in 2000 earned her the American Bar Association’s Presidential Award for Excellence in Journalism. Prior to her career in journalism, Van Susteren was a criminal defense and civil trial attorney.

     

    Van Susteren graduated with a Bachelor’s degree in economics, with distinction, from the University of Wisconsin. She earned a Juris Doctor and a Master of Law from Georgetown Law. She is the first Stuart Stiller Fellow at Georgetown Law Center and was awarded honorary Doctorates of Law from Georgetown and Stetson Law School. In 2016, the American News Women’s Club honored Van Susteren with the prestigious 22nd annual Excellence in Journalism award. 

     

    Van Susteren is the co-author of My Turn at The Bully Pulpit: Straight Talk About The Things That Drive Me Nuts. She lives with her husband John P. Coale in Washington, D.C.

     

    # # #

     

  • MEGYN KELLY JOINS NBC NEWS

    MEGYN KELLY JOINS NBC NEWS

    Kelly to Anchor New Daytime News Program & Primetime Magazine Show

    JANUARY 3, 2017 -- Megyn Kelly, one of America's most prominent news anchors, will join NBC News, it was announced today by Andrew Lack, Chairman of the NBCUniversal News Group.

    Kelly will become anchor of a new one hour daytime program that she will develop closely with NBC News colleagues. The show will air Monday through Friday at a time to be announced in the coming months.

    As part of the multi-year agreement, Kelly will also anchor a new Sunday evening news magazine show and will become an important contributor to NBC’s breaking news coverage as well as the network's political and special events coverage.

    Details about both of Kelly's news programs will be unveiled in the coming months.

    “Megyn is an exceptional journalist and news anchor, who has had an extraordinary career” Lack said. “She’s demonstrated tremendous skill and poise, and we’re lucky to have her.”

    Kelly joins NBC News at a time when all four broadcasts in the division – "TODAY," "NBC Nightly News with Lester Holt," "Meet the Press," and "Dateline NBC" – are leading in the key 25-54 news demo and the coveted 18-49 demo in the 2016-17 season to date. All four shows also won those same two demos in the November sweep period, the first time that has happened since 2002.

    Kelly has consistently delivered top ratings while maintaining a uniquely strong connection with her viewers and an important voice on social media. Since 2013, Kelly has anchored FOX News Channel's (FNC) The Kelly File, which she helped to create. The Kelly File is consistently the number one news program in overall viewers on cable news and first among the critical 25-54 demo audience. It is also the number two show in all of cable news. She joined FNC in 2004 as a Washington-based correspondent.

    # # #

    ADDITIONAL BIOGRAPHICAL INFORMATION

    Kelly is known for her ability to focus on breaking stories as well as in-depth investigative reports, newsmaker interviews and human interest stories. Kelly uses her skills as a former litigator to press for answers and develop angles as events unfold. Previously at FNC, Kelly helped create and anchored her own two-hour solo afternoon program, America Live and before that, she also helped create and co-anchored America's Newsroom with Bill Hemmer. Each show became huge ratings successes for Fox News.

    Throughout her tenure with FNC, Kelly has anchored breaking news and has reported live from most major national political events of the past decade. Some of the major stories she's covered include presidential and congressional elections since 2004, the Boston marathon bombings, the San Bernardino terror attack, the Fort Hood terror attack, and the Orlando nightclub attack. She provided breaking news coverage of the election of Pope Francis and the shooting at Sandy Hook Elementary School in Newtown, C.T., 2012's Superstorm Sandy, the deadly EF5 tornado in Joplin, M.O and the 2010 Deepwater Horizon oil spill. Kelly has interviewed a wide range of national and international newsmakers, including both President-elect Donald Trump and President Barack Obama.

    She has used her legal background to anchor wall-to-wall coverage of all Supreme Court confirmation hearings since 2004, and to advance coverage of scores of prominent national legal cases, including Supreme Court cases on Obamacare, gay marriage, gun rights and eminent domain, and the trials of Scott Peterson, Casey Anthony, Michael Jackson, Scooter Libby, Senator Tom Delay and Governor Rod Blagojevich. She reported from Blacksburg, V.A. in the immediate aftermath of the Virginia Tech campus massacre and from Durham, N.C., where she notably covered the Duke University rape case involving three of the school's lacrosse players and broke new details that would ultimately help exonerate the defendants.

    During the 2016, 2014 and 2012 presidential elections and midterm elections, Kelly served as co-anchor of FNC's America's Election HQ. She has moderated multiple presidential primary debates, including most notably the first Republican primary debate in August 2015.

    Before joining FNC, Kelly served as a general assignment reporter for WJLA-TV (ABC 7) in Washington, D.C. where she covered national and local stories of interest, including the 2004 presidential race and the D.C. sniper case. Prior to her career in television news, Kelly practiced law as a corporate litigator at Jones Day for seven years and was an associate in the Chicago office of Bickel & Brewer LLP for two years. In 2016, Kelly was named to Vanity Fair's New Establishment List, Hollywood Reporter's Women in Entertainment Power 100, and Adweek's The Hot List as News Anchor of the Year. She was named Mediaite's Most Influential News Anchor. In January 2016, Kelly became only the second news anchor in history to be on the cover of Vanity Fair. Kelly was listed as one of TIME magazine's 100 most influential people in the world in 2014. She is also the author of “Settle for More,” her memoir, which debuted at number one on the New York Times best seller list.

    She earned her B.A. with honors in Political Science from Syracuse University and a J.D. with honors from Albany Law School, where she served as editor of the Albany Law Review.

    Kelly lives in New York City with her husband Doug Brunt, a novelist, and their three children.

    # # #

    ABOUT NBC NEWS

    More Americans watch NBC News than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline NBC, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.

    NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.

    # # #

    For more information contact:

    Mark Kornblau NBC News Group o: (212) 664-2007 e: Mark.Kornblau@nbcuni.com

    Ali Zelenko NBC News o: (212) 664-6677 e: Ali.Zelenko@nbcuni.com

    Erika Masonhall NBC News o: (212) 664-3230 e: erika.masonhall@nbcuni.com

  • MSNBC DELIVERS MOST-WATCHED YEAR EVER

     

     

    MSNBC DELIVERS MOST-WATCHED YEAR EVER

    MSNBC Shatters Ratings Records with Biggest Total Day and Dayside Audiences Ever

    MSNBC is Fastest-Growing Top 100 Cable Network in Weekday Prime

    MSNBC Posts Significantly Higher Year-Over-Year Growth than CNN or FOX News Across Multiple Key Dayparts and Demographics

    “Morning Joe” and “The Rachel Maddow Show” Mark Biggest Total and Demo Audiences in Network’s 20-Year History; Both Top Third-Place CNN for Seventh Straight Year in Total Viewers

    DECEMBER 28, 2016 -- MSNBC marked its most-watched year ever in 2016, hitting all-time highs in multiple dayparts including Total Day, Dayside, Morning News, Weekday Prime, as well as several key shows and demographics.

    Year over year, MSNBC was the fastest-growing top 100 cable network in weekday prime with gains of +95% in total viewers and +134% in the A25-54 demo (vs. CNN: +77% in total viewers, +81% in A25-54; FOX: +31% in total viewers, +37% in A25-54). MSNBC Weekday Prime (M-F 8-11p) ranked #8 among all cable networks in total viewers and delivered its biggest demo audience since 2008.

    In Total Day (M-Su 6a-6a), MSNBC delivered its biggest total viewer audience in the network’s 20-year history and best A25-54 demo audience since 2012 (excl. Olympics). MSNBC posted significantly higher year-to-year Total Day growth than either CNN or FOX News in both total viewers and the key A25-54 demo (MSNBC: +72% in total viewers, +72% in A25-54; CNN: +54% in total viewers, +56% in A25-54; FOX: +29% in total viewers, +35% in A25-54).

    MSNBC Dayside (M-F 9a-5p) also posted the biggest total viewer audience in the network’s history and best demo delivery since 2008. Fueled by the strategic shift to live, breaking news, MSNBC Dayside more than doubled the competition in year-to-year growth among both total viewers and the demo (MSNBC: +88% in total viewers, +133% in A25-54; CNN: +42% in total viewers, +42% in A25-54; FOX: +20% in total viewers, +31% in A25-54).

    “Morning Joe” (M-F 6-9a) delivered MSNBC’s biggest total viewer and demo audiences in the time period ever (demo: tied with 2012) and beat third-place CNN in both categories. This marks Morning Joe’s seventh straight year topping CNN in total viewers.

    “The Rachel Maddow Show” (M-F 9-10p) delivered MSNBC’s biggest total viewer and demo audiences in the time period ever. “Maddow” beat third-place CNN’s regular programming among total viewers for the seventh consecutive year.

    “Andrea Mitchell Reports,” “Hardball with Chris Matthews,” “The Last Word with Lawrence O’Donnell,” “The 11th Hour with Brian Williams,” and “AM Joy” all delivered the biggest-ever total audiences in their respective time periods.

    NOTE: 2016 year-end ratings are based on Nielsen Live+Same data day for 12/28/15-12/25/16. Individual show data represents regular programming only, excluding conventions, debates, election night and breaking news.

    2016 BROADCAST YEAR PROGRAM HIGHLIGHTS

    Total Day (M-Su 6a-6a)

    • 2016 marked MSNBC’s biggest Total Day total viewer audience in the network’s 20-year history and best A25-54 demo average since 2012 (excl. Olympics).
    • MSNBC’s year-to-year growth far outpaced the competition with gains of +72% in total viewers (vs. +54% for CNN and +29% for FOX News) and +72% in the demo (vs. +56% for CNN and +35% for FOX News) compared to 2015.

    Weekday Prime (M-F 8-11p)

    • MSNBC was the fastest-growing top 100 cable network in weekday prime among both total viewers and the A25-54 demo year over year. 
    • MSNBC weekday prime delivered its biggest A25-54 demo audience since 2008.
    • MSNBC ranked #8 out of all cable networks in total viewers.
    • MSNBC posted significantly more year-to-year growth than the cable news competition, with gains of +95% in total viewers (vs. +77% for CNN and +31% for FOX News) and +134% in the demo (vs. +81% for CNN and +37% for FOX News) compared to 2015.
    • MSNBC drew its biggest share of the cable news demo audience since 2013, gaining 7 share points over 2015.

    Monday-Sunday Prime (M-Su 8-11p)

    • MSNBC drew its biggest total viewer M-Su prime audience ever and best demo delivery since 2012.

    Morning Joe (M-F 6-9a)

    • “Morning Joe” beat third-place CNN in both total viewers and the demo, marking the show’s seventh consecutive total viewer win over CNN.
    • “Morning Joe” delivered MSNBC’s biggest total viewer and demo audiences in the 6-9a time period ever (note: demo tied with 2012).
    • “Morning Joe” averaged 677,000 total viewers (ahead of CNN’s 508,000) and 166,000 viewers A25-54 (ahead of CNN’s 159,000).

    Dayside (M-F 9a-5p)

    • MSNBC Dayside drew its biggest total viewer audience ever and best demo average since 2008. 
    • MSNBC Dayside more than doubled the competition in year-to-year growth with gains of +88% in total viewers (vs. +42% for CNN and +20% for FOX News) and +133% in the demo (vs. +42% for CNN and +31% for FOX News) compared to 2015.
    • MSNBC Dayside averaged 567,000 total viewers and 121,000 viewers A25-54. 
    • “Andrea Mitchell Reports” (M-F 12-1p) delivered MSNBC’s biggest total viewer audience in the time period ever and best demo average since 2008. “AMR” averaged 558,000 total viewers and 122,000 viewers A25-54.

    MTP Daily with Chuck Todd (M-F 5-6p)

    • “MTP Daily” posted the 5pm hour’s biggest total viewer and demo audiences since 2012. 
    • “MTP Daily” averaged 771,000 total viewers and 151,000 viewers A25-54.

    “With All Due Respect” / “MSNBC Live” (M-F 6-7p)

    • “WADR” and MSNBC’s live programming delivered the 6pm hour’s biggest total viewer audience since 2012 and biggest demo audience since 2013. 
    • For the year, “WADR” and other 6pm programming averaged 694,000 total viewers and 146,000 viewers A25-54.

    “Hardball with Chris Matthews” (M-F 7-8p)

    • “Hardball” delivered MSNBC’s biggest total viewer audience in the 7pm hour ever and best demo audience since 2008.
    • “Hardball” beat third-place CNN in total viewers for the 7th straight year. 
    • “Hardball” averaged 1.079 million total viewers (ahead of CNN’s 948,000) and 221,000 viewers A25-54.

    “All In with Chris Hayes” (M-F 8-9p)

    • “All In” delivered the 8pm hour’s biggest total viewer audience since 2009 and best demo audience since 2010.
    • “All In” averaged 1.089 million total viewers and 251,000 viewers A25-54.

    “The Rachel Maddow Show” (M-F 9-10p)

    • “The Rachel Maddow Show” delivered MSNBC’s biggest total viewer and demo audiences in the 9pm hour ever.
    • “The Rachel Maddow Show” beat third-place CNN in both total viewers (7th straight year) and the demo. 
    • “The Rachel Maddow Show” averaged 1.444 million total viewers (ahead of CNN’s 1.036) and 339,000 viewers A25-54 (ahead of CNN’s 327,000).

    “The Last Word with Lawrence O’Donnell” (M-Th 10-11p)

    • “The Last Word” delivered MSNBC’s biggest total viewer audience in the 10pm hour ever and best demo average since 2012.
    • “The Last Word” beat third-place CNN for the seventh consecutive year. 
    • “The Last Word” averaged 1.252 million total viewers (ahead of CNN’s 940,000) and 277,000 viewers A25-54.

    “The 11th Hour with Brian Williams” (M-Th 11-11:30p)

    • “The 11th Hour,” which launched September 6, 2016, beat third-place CNN in total viewers.
    • “The 11th Hour” delivered MSNBC’s biggest total viewer audience in the time period ever. 
    • To date, "The 11th Hour" is averaging 1.181 million total viewers (ahead of CNN's 945,000) and 276,000 viewers A25-54.
    • For the year, “The 11th Hour” and other 11pm programming averaged 876,000 total viewers (ahead of CNN’s 849,000) and 218,000 viewers A25-54.

    AM Joy (Sa-Su 10a-12p)

    • “AM Joy,” which launched May 7, 2016, delivered MSNBC’s biggest total viewer audience in the time period ever. 
    • Saturday editions of “AM Joy” delivered the best demo average since 2008; Sunday editions delivered the best demo average since 2003. 
    • For the year, Saturday editions of “AM Joy” and other 10a-12p programming averaged 631,000 total viewers and 144,000 viewers A25-54. Sunday editions of “AM Joy” and other 10a-12p programming averaged 509,000 total viewers and 131,000 viewers A25-54.

    # # #

  • MSNBC’S “MORNING JOE” RANKED #3 IN GOOGLE’S 2016 YEAR IN SEARCH TOP TRENDING TV NEWS SHOWS

    MSNBC’S “MORNING JOE” RANKED #3 IN GOOGLE’S 2016 YEAR IN SEARCH TOP TRENDING TV NEWS SHOWS

    Relive the Top-Performing Moments on “Morning Joe” From 2016

    MSNBC’s “Morning Joe” (weekdays, 6-9amET) is ranked number three on Google’s 2016 Year in Search Top Trending TV News Shows. The annual list showcases the people, topics, events and news that captured the world’s attention this year. Google’s Year in Search uses data from multiple sources, including Google Trends, and explores trending topics from more than 70 countries.

    “Morning Joe,” hosted by Joe Scarborough, Mika Brzezinski and Willie Geist, provides dynamic discussions and in-depth analysis of the day's biggest stories.  The show attracts a wide variety of top newsmakers, journalists, and cultural influencers, featuring engaging conversation about political news and various issues.

    According to Nielsen, 2016 marks the seventh straight year that “Morning Joe” has topped CNN in total viewers.  In the key news demo, "Morning Joe" delivered six straight quarters of ratings growth (2Q15 to 4Q16), the longest streak for MSNBC in the time period, and beat CNN from 1Q to 3Q in 2016 – the first three quarterly wins in a row since 3Q13 to 1Q14.

    Watch the top-performing “Morning Joe” segments from 2016 on MSNBC.com below, and follow @Morning_Joe on Twitter, Facebook and Instagram.

    Michael Moore joins wide-ranging election talk

    11/11/16

     

     

     

     

     

     

     

     

     

    Clinton: Donald Trump has shown us who he is

    8/26/16

     

     

     

     

     

     

     

     

     

     

    Gary Johnson asks: What is Aleppo?

    9/8/16

     

     

     

     

     

     

     

     

     

     

    Joe: Election results a 'complete earthquake'

    11/9/16

     

     

     

     

     

     

     

     

     

     

    Filmmaker Reiner has serious words for Trump

    5/5/16

     

     

     

     

     

     

    ###

  • TRANSCRIPT: Chris Matthews Is Joined By Cast of the New Film “Hidden Figures” Including Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Pharrell Williams and Director Ted Melfi

     

    MATTHEWS:  Well, "Hidden Figures" is out in select theaters at Christmastime, in fact, Christmas Day and a wider release following on January 6. Well, I'm joined right now by those people who made this movie come to life, including the stars of the film. Taraji P.  Henson is right there.  She's the superstar. Octavia Spencer, I've been in love with her for a long time. Janelle Monae, thank you.  There you are. And you all look very glamorous right now. In the movie, you're dressed like bureaucrats, which is very interesting. Kevin -- the great Kevin Costner. And, of course, singer/songwriter Pharrell Williams, who composed the sound track for the movie and the score, as well. And director Ted Melfi.  I love "St.  Vincent."

     

    TED MELFI, DIRECTOR:  Thank you.

     

    MATTHEWS:  With Bill Murray. I want to talk to you, Taraji, because you were the -- you just dominate that movie.  I had to say that and... (CROSSTALK)

     

    MATTHEWS:  -- and the scenes of putting up with Jim Crow and putting up with Jim Crow in a federal institution. But what grabbed me in the beginning was the cop who stopped you guys in your '57.  I love '57 Impala Chevvies.  We all did.  We always love them. Stops you in your car.  And all -- and after he's got the usual color mentality going on, a black/white thing going on, white/black.  And all of a sudden he realizes that you're in the space program.  And his patriotism kicks in.

     

    TARAJI P.  HENSON, ACTOR:  Yes. MATTHEWS:  Tell me about it.

     

    HENSON:  Well, I think that's the overall message of this story.  When we put our differences aside as humans, that's when we're able to move the human race forward, because at the end of the day, we're all humans. You know, a mind doesn't have a color, you know?

     

    MATTHEWS:  Yes.

     

    HENSON:  When it comes to calculating numbers, I don't care what color you are.  I don't care who you sleep with at night. Can you -- can you find the math?

     

    MATTHEWS:  I love the -- the -- the score when this person that Taraji is playing is a very smart woman, like everybody, has to go to the bathroom.  And everybody knows the experience of having to go to the bathroom now.  But you were on an airplane or wherever you are. And then she has the color bar.  She's got to go to a -- and it's like a bad dream.  I've got to go to the Dill Building, where there's a colored woman's bathroom. And you've got this great music. Tell me about the music you put in there.

     

    PHARRELL WILLIAMS, SINGER/SONGWRITER:  Man, the music was largely just led by...

     

    MATTHEWS:  It's called "Running."

     

    WILLIAMS:  Yes, sir.  That song was -- was just based on the story.  It's like when we got the script, it was like OK, these women are living in the matrix of the 1960s, where the physics and the gravity for African-Americans was much more heavier.  And it was twice as heavier on a woman. So having to run to the bathroom, which is not on the other side of the building, but the on -- on the other side of the campus -- and there were campus bikes.  But for women, we -- we forget, as men, you know, long skirts, long dresses. So they had to run, rain or shine...

     

    MATTHEWS:  Yes.

     

    WILLIAMS:  -- 30 to 45 minutes round trip to the other side of the campus just to use the bathroom.

     

    MATTHEWS:  So Ted and the other ladies here -- high heels are a big part of this for some reason.

     

    UNIDENTIFIED FEMALE:   Yes.

     

    MATTHEWS:  I -- I -- maybe it's the -- your photography, but it -- you -- the women look great, of course, but you're always shooting the legs, shooting at the shoes.  And the shoes, at one point, get caught and you almost get killed in this -- it's in the middle of a wind... (CROSSTALK)

     

    MATTHEWS:  -- a wind tunnel.

     

    UNIDENTIFIED FEMALE:   Well, yes.

     

    MATTHEWS:  So now you're in a wind tunnel.  You look great, by the way, in the wind tunnel.  Your legs get caught in this... (CROSSTALK)

     

    MATTHEWS:  -- so everybody is looking at your legs, looking at the shoes.

     

    UNIDENTIFIED FEMALE:   Yes.

     

    MATTHEWS:  And -- and you get stuck and the guy says the shoe ain't worth it. (LAUGHTER)

     

    MATTHEWS:  I mean this...

     

    UNIDENTIFIED FEMALE:   Yes.

     

    MATTHEWS:  -- and then there's the other scene when the -- when you're running to the bathroom, it's all high heels in the -- so women in high heels being African-American in a Jim Crow setting and wearing high heels.

     

    UNIDENTIFIED FEMALE:   Yes, we did it all. (LAUGHTER)

     

    UNIDENTIFIED FEMALE:   Just like we continuously do every day.  What's so -- so inspiring about this film and these women is that they did not allow those obstacles to deter them. What's so -- so inspiring about this film and these women is they -- they did not allow those obstacles to deter them and stop them from their dreams.  Yes, you know, we were dealing with -- with racism.  We were dealing with sexism.  We were dealing with classism. But the great thing about when NASA and all the men and women put all those isms to bed and buried them all, that's when they achieved the extraordinary together. They all realized that at the end of the day, we all breath the same color.

     

    MATTHEWS:  You know, Kevin, it's so great to have you on, because I think of you all the time in a movie I've seen.  And I'll see this a lot of times, but I think I've seen "Thirteen Days" 100 times. And you played -- right in the middle of the Cuban missile crisis, a white world, as if there wasn't a black world there. And here you have a movie that's pretty much the same time period.

     

    KEVIN COSTNER, DIRECTOR:  Yes.

     

    MATTHEWS:  '61, '62.  In fact it is '62.

     

    COSTNER:  Yes.

     

    MATTHEWS:  Or... (CROSSTALK)

     

    MATTHEWS:  -- this movie includes the reality of American life much better.

     

    COSTNER:  Yes, well, you know, it seems like a lot of stories don't get told.  They are in the pages of history.  They don't -- they don't come out.  And you can give some of that a pass because how many stories can you possibly tell? If you look beneath the surface, you'll find this story. The thing that I found was that if you are going to tell the original story of John Glenn, all right, not -- not able the women who were working off to the side, like we know in (INAUDIBLE), but if you're going to tell that story of John Glenn, there's a moment where he was going to go or wasn't going to go.  So it would be like telling a joke and maybe leaving out the punch line. There was a moment where he was going to go or not go, and it hung on the balance of a -- of a young woman who was going to have to do the math by hand. Now, I don't know about you, but in great storytelling, you don't leave out that bit.

     

    MATTHEWS:  Yes.

     

    COSTNER:  So if we don't learn about these human computers -- they were called computers -- I can see that story emerging going hmmm, I would have liked to have known about that a long time ago. But not knowing about that seminal moment...

     

    UNIDENTIFIED FEMALE:   Yes.

     

    COSTNER:  -- where he was saying I ain't going unless I know, that should have been a part of what we knew about for a long time. MATTHEWS:  He was a good guy in the movie, right, Octavia?

     

    OCTAVIA SPENCER, ACTOR:  He was a good guy period, I mean, but I learned something about him that I didn't know.  And it made him that much more of an American hero to me, because he did something that was unpopular at the time.  He put his life in the hands of this African-American woman.

     

    MATTHEWS:  Yes.

     

    SPENCER:  If her numbers didn't match up, he wasn't going to go.  If her numbers matched up, of course he went.

     

    MATTHEWS:  He wanted to know where he was going to land.

     

    SPENCER:  Absolutely.

     

    UNIDENTIFIED FEMALE:   Exactly. (CROSSTALK)

     

    MATTHEWS:  That's key information if you're in this thing and they've got to get to it with the ship, you know.  And the -- but you were in "The Help."

     

    SPENCER:  I was in "The Help."

     

    MATTHEWS:  In that movie, I'll always remember that meal you cooked up for that white lady. (LAUGHTER)

     

    MATTHEWS:  (INAUDIBLE) going to remember that (INAUDIBLE).  Oh, this tastes interesting. (LAUGHTER)

     

    MATTHEWS:  And so you've gotten at it from a -- the Jim Crow thing a couple of ways now.

     

    SPENCER:  Yes, well Jim Crow is a very difficult time to immerse yourself in.

     

    UNIDENTIFIED FEMALE:   Right.

     

    SPENCER:  But when you're doing a period film, we have agency as -- as contemporary women that African-American women did not have in -- in the Jim Crow era.  So there's something wonderful to be said about the solidarity that we felt on the set.  Very insulated.  Ted created a safe place for us to work and have fun.

     

    MATTHEWS:  I like the way, Taraji, you looked up at that sign as you go out of the room, which says "colored computers." It's still up there.  They actually designated you by your ethnicity. Let's take a look at another part of the movie.

     

    (BEGIN VIDEO CLIP)

     

    UNIDENTIFIED FEMALE:  Katherine, go find your way over there.  That Colonel Jim is a tall glass of water.

     

    UNIDENTIFIED FEMALE:   There he is, tall, strong, commanding.

     

    UNIDENTIFIED FEMALE:   Oh, and I'll bet he's like the day and night.

     

    UNIDENTIFIED FEMALE:  Mary, it's so (INAUDIBLE).

     

    UNIDENTIFIED FEMALE:  (INAUDIBLE).

     

    UNIDENTIFIED FEMALE:  (INAUDIBLE).

     

    UNIDENTIFIED FEMALE:   He's coming over.

     

    UNIDENTIFIED FEMALE:   Now why would he be doing that?

     

    UNIDENTIFIED FEMALE:   Because Mary's waving at him. UNIDENTIFIED FEMALE:   No.  Ladies, I must leave.

     

    UNIDENTIFIED FEMALE:  Sonalea (ph), fix your hair (INAUDIBLE).

     

    UNIDENTIFIED FEMALE:   Hello, Colonel. I'm Dorothy Vaughn. That's Mary Jackson. I believe you met her (INAUDIBLE).

     

    UNIDENTIFIED MALE:   Yes, ma'am.  (INAUDIBLE).

     

    UNIDENTIFIED FEMALE:   And this is Katherine (INAUDIBLE).  She's not married.  She's a widow with three beautiful little girls, so well behaved, angels on Earth is what we like to call them. Dorothy. A slice of pie?

     

    UNIDENTIFIED FEMALE:  I love working.

     

    UNIDENTIFIED FEMALE:   Excuse me. UNIDENTIFIED FEMALE:   You already have a slice of pie?

     

    (END VIDEO CLIP)

     

    MATTHEWS:  So it's so great you're doing this.

     

    UNIDENTIFIED MALE:   Yes.

     

    MATTHEWS:  OK, I'm so glad you took this project.  I'm so glad you took this project, everybody took it, because Hollywood needs it. Let's talk. This is not a reaction to Hollywood's...

     

    UNIDENTIFIED MALE:   Yes, we...

     

    MATTHEWS:  -- it's not a redo?

     

    UNIDENTIFIED MALE:   Yes.  No, we had...

     

    MATTHEWS:  But it's something.

     

    UNIDENTIFIED MALE:   Yes.  We need these this story.  We and we need our little girls to see this story when it -- when it -- we need the little boys to see this story.  We need to know -- we need people to know that history wasn't a bunch of white guys in a room.

     

    MATTHEWS:  Yes.

     

    UNIDENTIFIED MALE:   The history of NASA was very diverse.  NASA celebrates these women.

     

    UNIDENTIFIED FEMALE:   Yes.

     

     

    UNIDENTIFIED MALE:   Thesewomen are not hidden from NASA.  NASA has been honoring these women for a long time.  So it's great to tell the general public that.

     

    MATTHEWS:  Well, guys, thank you all.

     

    UNIDENTIFIED FEMALE:   Thank you.

     

    MATTHEWS:  It's an honor to meet you all.

     

    UNIDENTIFIED MALE:   Thank you.

     

    MATTHEWS:  And Kevin and everybody here, and Pharrell.

     

    UNIDENTIFIED MALE:   Thanks for having us.

     

    UNIDENTIFIED FEMALE:   Thank you.

     

    MATTHEWS:  The music gets to even me.

     

    WILLIAMS:  Thank you. MATTHEWS:  Mr. Straight Arrow.

     

    UNIDENTIFIED FEMALE:   And we get to keep our cups?

     

    MATTHEWS:  You can keep the mugs.

     

    UNIDENTIFIED FEMALE:  OK. MATTHEWS:  We're going to get you hats.  This is a great opportunity, because I think this is, as I said, politics and culture are together. (CROSSTALK)

     

    UNIDENTIFIED MALE:   By the way... MATTHEWS:  They are the same thing, this collection, whatever you think of it, culture and politics are together.  We've got to put it all together.

     

    UNIDENTIFIED FEMALE:   Yes. MATTHEWS:  Merry Christmas to everybody.

     

    UNIDENTIFIED FEMALE:   Thanks. UNIDENTIFIED MALE:  Happy New Year.

     

    UNIDENTIFIED FEMALE:   Thank you so much.

     

    UNIDENTIFIED FEMALE:  Merry Christmas to you. (CROSSTALK)

     

    UNIDENTIFIED MALE:  I was just going to say, you're not Mr. Straight Arrow.  We've been watching you for years.

     

    UNIDENTIFIED FEMALE:   Yes.

     

    UNIDENTIFIED FEMALE:   Yes.

     

    UNIDENTIFIED FEMALE:   Yes.

     

    UNIDENTIFIED MALE:   And your interviews and the way that you keep people straight is amazing.  And when people veer off and they don't answer the question, there's no one that slices through it better than you. (CROSSTALK)

     

    UNIDENTIFIED MALE:   That's why they call it HARDBALL.

     

    UNIDENTIFIED FEMALE:   Thanks.

     

    MATTHEWS:  Well, thank you. (CROSSTALK)

     

    MATTHEWS:  I didn't have it.  That's not in the script. (LAUGHTER)

     

    MATTHEWS:  We'll be right back. Thank you.

     

    UNIDENTIFIED MALE:   Thank you.

     

    UNIDENTIFIED FEMALE:   Thank you.

     

    UNIDENTIFIED FEMALE:   Thank you. MATTHEWS:  We'll be right back. END

  • MSNBC POSTS GREATER TOTAL DAY GROWTH THAN CNN AND FOX NEWS IN NOVEMBER 2016

     

     

     

    MSNBC Also Delivers Higher Year-to-Year Total Day Growth than CNN in Key News Demo “Morning Joe” Continues Total Viewer Win Over Third-Place CNN for 21st Straight Month

    MSNBC Dayside Growth Continues to Far Outpace the Competition

    MSNBC Beats CNN Among Total Viewers at 7pm, 9pm, 10pm, and 11pm

    NOVEMBER 30, 2016 -- During the critical election month of November 2016, MSNBC posted greater year-to-year total audience growth than both CNN and FOX News. MSNBC’s total day viewership (M-Su 6a-6a) was up +84% among total viewers compared to November 2015 (vs. +76% for CNN and +60% for FOX News). MSNBC also grew by higher rates than CNN among the demo most valued by news advertisers, posting total day gains of +105% among viewers A25-54 (vs. CNN’s +102%).

    Since making a strategic shift to live breaking news, MSNBC dayside (M-F 9am-5pm) continues to grow by significantly higher rates than any other cable news network. MSNBC dayside posted year-to-year gains of +94% in total viewers (vs. +69% for CNN and +48% for FOX News) and +145% in the demo (vs. +107% for CNN and +103% for FOX News) compared to November 2015.

    “Morning Joe” extended its winning streak over CNN’s third-place “New Day,” marking the 21st straight month ahead of CNN in total viewers.

    “Hardball with Chris Matthews,” “The Rachel Maddow Show,” “The Last Word with Lawrence O’Donnell,” and “The 11th Hour with Brian Williams” each drew more total viewers than CNN’s competing programs.

    Among all cable networks in November, MSNBC was the #5 ranked network in total viewers and #10 ranked network in the 25-54 demo for weekday primetime (M-F 8-11p).

    NOTE: November 2016 ratings are based on Nielsen Live+Same data day for 10/31-11/27/16. Individual show data represents regular programming only, excluding election night and breaking news.

    NOVEMBER 2016 PROGRAM HIGHLIGHTS

    MORNING JOE (M-F 6-9am)

    • Morning Joe” topped CNN’s “New Day” among total viewers for the 21st straight month. 
    • “Morning Joe” posted year-to-year growth of +57% among total viewers and +86% in the demo (vs. +80% for FOX).
    • “Morning Joe” averaged 824,000 total viewers (ahead of CNN’s 715,000) and 206,000 viewers A25-54.

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth continues to far outpace the competition with gains of +94% in total viewers (vs. +69% for CNN and +48% for FOX News) and +145% in the demo (vs. +107% for CNN and +103% for FOX News).
    • MSNBC dayside averaged 707,000 total viewers and 162,000 viewers A25-54. 
    • Andrea Mitchell Reports” (M-F 12-1 p.m.) delivered the time period’s biggest demo audience since November 2012. “AMR” averaged 734,000 total viewers and 174,000 viewers A25-54.

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd” averaged 1.003 million total viewers and 218,000 viewers A25-54. “MTP Daily” posted year-to-year gains of +96% in total viewers (vs. +76% for CNN and +40% for FOX News) and +241% in the demo (vs. +108% for CNN and +94% for FOX News).
    • With All Due Respect,” which debuted on MSNBC in January 2016, averaged 802,000 total viewers and 179,000 viewers A25-54. “WADR” posted year-to-year gains of +63% in total viewers (vs. +37% for CNN and +36% for FOX News) and +129% in the demo (vs. +48% for CNN and +72% for FOX News).
    • Hardball with Chris Matthews” topped third-ranked CNN among total viewers for the fourth straight month. “Hardball” delivered 1.271 million total viewers (ahead of CNN’s 1.182 million) and 276,000 viewers A25-54.

    WEEKDAY PRIME (M-F 8-11pm)

    • Of all cable networks, MSNBC weekday prime ranked #5 among total viewers and #10 in the A25-54 demo. 
    • Compared to November 2015, MSNBC prime grew by +103% among total viewers (vs. +63% for FOX News) and +162% in the A25-54 demo (vs. +115% for FOX News). 
    • MSNBC prime averaged 1.644 million total viewers and 440,000 viewers A25-54.
    • All In with Chris Hayes” delivered higher year-to-year growth than the competition, posting gains of +88% in total viewers (vs. +65% for CNN and +28% for FOX News) and +136% in the demo (vs. +68% for CNN and +59% for FOX News). 
    • “All In” averaged 1.353 million total viewers and 323,000 viewers A25-54.
    • The Rachel Maddow Show” again ranked #2 in total viewers, beating CNN’s regular programming for the 42nd straight month.
    • “The Rachel Maddow Show” averaged 1.793 million total viewers (ahead of CNN’s 1.348 million) and 427,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” again ranked #2 in total viewers, beating CNN’s regular programming for the 18th straight month.
    • “The Last Word” averaged 1.506 million total viewers (ahead of CNN’s 1.249 million) and 344,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams,” which debuted on September 6, ranked #2 ahead of CNN among total viewers for the third straight month.
    • “The 11th Hour” averaged 1.238 million total viewers (ahead of CNN’s 1.095 million) and 308,000 viewers A25-54.
    • “The 11th Hour” is posting significantly higher year-to-year growth than its competitors, up +185% in total viewers (vs. +98% for CNN and +60% for FOX News) and +205% in the demo (vs. +76% for CNN and +83% for FOX News).

    AM JOY (Sa-Su 10am-12pm)

    • AM Joy” is also far outpacing the competition in year-to-year growth for the time period. Saturday editions grew by +140% among total viewers (vs. 18% for CNN and +53% for FOX News) and +144% in the demo (vs. +47% for CNN and +112% for FOX News) compared to November 2015. Sunday editions grew by +159% in total viewers (vs. +54% for CNN and +62% for FOX News) and +146% in the demo (vs. +73% for CNN and +133% for FOX News).
    • Saturday editions averaged 779,000 total viewers and 183,000 viewers A25-54. Sunday editions averaged 625,000 total viewers and 150,000 viewers A25-54.

    # # #

  • “SPLIT SECOND DECISION” PREMIERES SATURDAY, NOVEMBER 12

     

     

     

     

     

     

    “SPLIT SECOND DECISION” PREMIERES SATURDAY, NOVEMBER 12  

     

    NEW YORK, NEW YORK – Featuring true stories of people faced with life-altering decisions and mere seconds to make a choice, “Split Second Decision” brings viewers through each harrowing step of a crisis and challenges them to make life or death judgments in real time. Narrated by NBC’s Jeff Rossen, “Split Second Decision” is the second series presented via the MSNBC ORIGINALS banner and debuts on Saturday, November 12th at 9 PM ET on MSNBC.

     

    In the first episode of “Split Second Decision” viewers are asked to decide what they would do when confronted with impossible-to-imagine scenarios such as: escaping a capsized ferry boat in the middle of the sea; staring down an armed intruder; desperately trying to avoid a swerving, impaired driver; navigating surging floodwaters; surviving a wild forest fire or the sudden explosion of batteries. Expert assessment of each possible outcome lets the audience know if they’ve made the right ‘split second decision.’

     

    A clip for viewing/sharing/review is available here:  https://vimeo.com/189788379 Password: MSNBC

     

    Episode 1 of “Split Second Decision” airs on November 12; episode 2 on November 19 and episode 3 on November 26.

     

    MSNBC ORIGINALS  features stories that spark conversation and shape culture. Airing on Saturdays (9-10 PM ET), MSNBC ORIGINALS will delve into narratives pulled from the headlines, as well as those found under the radar, which have an echoing effect on the world and American culture today.Follow MSNBC ORIGINALS on Twitter and Instagram at @MSNBCOriginals and on Facebook at facebook.com/MSNBCOriginals

     

    The series is produced by MSNBC and Gurin Co. For MSNBC, the show is executive produced by Jessica Winchell Morsa and helmed by Vice President of MSNBC Originals Michael Rubin and Vice President of Development Lauren Frasca. MSNBC ORIGINALS is the home for documentary programming on MSNBC. Through commissioned series and specials, MSNBC ORIGINALS connects viewers to stories that spark conversation, shape culture, entertain and inform.  Content can be found on the linear channel as well MSNBC.com on demand and on the NBC News apps for iOS and Android.

     

    The Gurin Company is a multiple Emmy and award-winning company responsible for creating, producing and developing thousands of hours of television across multiple genres including live event, game, music, hidden camera, comedy, stunt, clip shows, factual, dramatic re-enactment, docu-soaps and formatted reality.  Their shows have aired on every major U.S. broadcast network, many cable networks, and in over 150 countries around the world.

     

     

    ###