• MSNBC POSTS GREATER TOTAL DAY GROWTH THAN CNN AND FOX NEWS IN NOVEMBER 2016

     

     

     

    MSNBC Also Delivers Higher Year-to-Year Total Day Growth than CNN in Key News Demo “Morning Joe” Continues Total Viewer Win Over Third-Place CNN for 21st Straight Month

    MSNBC Dayside Growth Continues to Far Outpace the Competition

    MSNBC Beats CNN Among Total Viewers at 7pm, 9pm, 10pm, and 11pm

    NOVEMBER 30, 2016 -- During the critical election month of November 2016, MSNBC posted greater year-to-year total audience growth than both CNN and FOX News. MSNBC’s total day viewership (M-Su 6a-6a) was up +84% among total viewers compared to November 2015 (vs. +76% for CNN and +60% for FOX News). MSNBC also grew by higher rates than CNN among the demo most valued by news advertisers, posting total day gains of +105% among viewers A25-54 (vs. CNN’s +102%).

    Since making a strategic shift to live breaking news, MSNBC dayside (M-F 9am-5pm) continues to grow by significantly higher rates than any other cable news network. MSNBC dayside posted year-to-year gains of +94% in total viewers (vs. +69% for CNN and +48% for FOX News) and +145% in the demo (vs. +107% for CNN and +103% for FOX News) compared to November 2015.

    “Morning Joe” extended its winning streak over CNN’s third-place “New Day,” marking the 21st straight month ahead of CNN in total viewers.

    “Hardball with Chris Matthews,” “The Rachel Maddow Show,” “The Last Word with Lawrence O’Donnell,” and “The 11th Hour with Brian Williams” each drew more total viewers than CNN’s competing programs.

    Among all cable networks in November, MSNBC was the #5 ranked network in total viewers and #10 ranked network in the 25-54 demo for weekday primetime (M-F 8-11p).

    NOTE: November 2016 ratings are based on Nielsen Live+Same data day for 10/31-11/27/16. Individual show data represents regular programming only, excluding election night and breaking news.

    NOVEMBER 2016 PROGRAM HIGHLIGHTS

    MORNING JOE (M-F 6-9am)

    • Morning Joe” topped CNN’s “New Day” among total viewers for the 21st straight month. 
    • “Morning Joe” posted year-to-year growth of +57% among total viewers and +86% in the demo (vs. +80% for FOX).
    • “Morning Joe” averaged 824,000 total viewers (ahead of CNN’s 715,000) and 206,000 viewers A25-54.

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth continues to far outpace the competition with gains of +94% in total viewers (vs. +69% for CNN and +48% for FOX News) and +145% in the demo (vs. +107% for CNN and +103% for FOX News).
    • MSNBC dayside averaged 707,000 total viewers and 162,000 viewers A25-54. 
    • Andrea Mitchell Reports” (M-F 12-1 p.m.) delivered the time period’s biggest demo audience since November 2012. “AMR” averaged 734,000 total viewers and 174,000 viewers A25-54.

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd” averaged 1.003 million total viewers and 218,000 viewers A25-54. “MTP Daily” posted year-to-year gains of +96% in total viewers (vs. +76% for CNN and +40% for FOX News) and +241% in the demo (vs. +108% for CNN and +94% for FOX News).
    • With All Due Respect,” which debuted on MSNBC in January 2016, averaged 802,000 total viewers and 179,000 viewers A25-54. “WADR” posted year-to-year gains of +63% in total viewers (vs. +37% for CNN and +36% for FOX News) and +129% in the demo (vs. +48% for CNN and +72% for FOX News).
    • Hardball with Chris Matthews” topped third-ranked CNN among total viewers for the fourth straight month. “Hardball” delivered 1.271 million total viewers (ahead of CNN’s 1.182 million) and 276,000 viewers A25-54.

    WEEKDAY PRIME (M-F 8-11pm)

    • Of all cable networks, MSNBC weekday prime ranked #5 among total viewers and #10 in the A25-54 demo. 
    • Compared to November 2015, MSNBC prime grew by +103% among total viewers (vs. +63% for FOX News) and +162% in the A25-54 demo (vs. +115% for FOX News). 
    • MSNBC prime averaged 1.644 million total viewers and 440,000 viewers A25-54.
    • All In with Chris Hayes” delivered higher year-to-year growth than the competition, posting gains of +88% in total viewers (vs. +65% for CNN and +28% for FOX News) and +136% in the demo (vs. +68% for CNN and +59% for FOX News). 
    • “All In” averaged 1.353 million total viewers and 323,000 viewers A25-54.
    • The Rachel Maddow Show” again ranked #2 in total viewers, beating CNN’s regular programming for the 42nd straight month.
    • “The Rachel Maddow Show” averaged 1.793 million total viewers (ahead of CNN’s 1.348 million) and 427,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” again ranked #2 in total viewers, beating CNN’s regular programming for the 18th straight month.
    • “The Last Word” averaged 1.506 million total viewers (ahead of CNN’s 1.249 million) and 344,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams,” which debuted on September 6, ranked #2 ahead of CNN among total viewers for the third straight month.
    • “The 11th Hour” averaged 1.238 million total viewers (ahead of CNN’s 1.095 million) and 308,000 viewers A25-54.
    • “The 11th Hour” is posting significantly higher year-to-year growth than its competitors, up +185% in total viewers (vs. +98% for CNN and +60% for FOX News) and +205% in the demo (vs. +76% for CNN and +83% for FOX News).

    AM JOY (Sa-Su 10am-12pm)

    • AM Joy” is also far outpacing the competition in year-to-year growth for the time period. Saturday editions grew by +140% among total viewers (vs. 18% for CNN and +53% for FOX News) and +144% in the demo (vs. +47% for CNN and +112% for FOX News) compared to November 2015. Sunday editions grew by +159% in total viewers (vs. +54% for CNN and +62% for FOX News) and +146% in the demo (vs. +73% for CNN and +133% for FOX News).
    • Saturday editions averaged 779,000 total viewers and 183,000 viewers A25-54. Sunday editions averaged 625,000 total viewers and 150,000 viewers A25-54.

    # # #

  • “SPLIT SECOND DECISION” PREMIERES SATURDAY, NOVEMBER 12

     

     

     

     

     

     

    “SPLIT SECOND DECISION” PREMIERES SATURDAY, NOVEMBER 12  

     

    NEW YORK, NEW YORK – Featuring true stories of people faced with life-altering decisions and mere seconds to make a choice, “Split Second Decision” brings viewers through each harrowing step of a crisis and challenges them to make life or death judgments in real time. Narrated by NBC’s Jeff Rossen, “Split Second Decision” is the second series presented via the MSNBC ORIGINALS banner and debuts on Saturday, November 12th at 9 PM ET on MSNBC.

     

    In the first episode of “Split Second Decision” viewers are asked to decide what they would do when confronted with impossible-to-imagine scenarios such as: escaping a capsized ferry boat in the middle of the sea; staring down an armed intruder; desperately trying to avoid a swerving, impaired driver; navigating surging floodwaters; surviving a wild forest fire or the sudden explosion of batteries. Expert assessment of each possible outcome lets the audience know if they’ve made the right ‘split second decision.’

     

    A clip for viewing/sharing/review is available here:  https://vimeo.com/189788379 Password: MSNBC

     

    Episode 1 of “Split Second Decision” airs on November 12; episode 2 on November 19 and episode 3 on November 26.

     

    MSNBC ORIGINALS  features stories that spark conversation and shape culture. Airing on Saturdays (9-10 PM ET), MSNBC ORIGINALS will delve into narratives pulled from the headlines, as well as those found under the radar, which have an echoing effect on the world and American culture today.Follow MSNBC ORIGINALS on Twitter and Instagram at @MSNBCOriginals and on Facebook at facebook.com/MSNBCOriginals

     

    The series is produced by MSNBC and Gurin Co. For MSNBC, the show is executive produced by Jessica Winchell Morsa and helmed by Vice President of MSNBC Originals Michael Rubin and Vice President of Development Lauren Frasca. MSNBC ORIGINALS is the home for documentary programming on MSNBC. Through commissioned series and specials, MSNBC ORIGINALS connects viewers to stories that spark conversation, shape culture, entertain and inform.  Content can be found on the linear channel as well MSNBC.com on demand and on the NBC News apps for iOS and Android.

     

    The Gurin Company is a multiple Emmy and award-winning company responsible for creating, producing and developing thousands of hours of television across multiple genres including live event, game, music, hidden camera, comedy, stunt, clip shows, factual, dramatic re-enactment, docu-soaps and formatted reality.  Their shows have aired on every major U.S. broadcast network, many cable networks, and in over 150 countries around the world.

     

     

    ### 

  • MSNBC SURGES TO ALL-TIME HIGHS IN OCTOBER 2016; BEATS CNN IN WEEKDAY PRIME FOR THIRD STRAIGHT MONTH

     

     

     

    MSNBC SURGES TO ALL-TIME HIGHS IN OCTOBER 2016; BEATS CNN IN WEEKDAY PRIME FOR THIRD STRAIGHT MONTH

     

    MSNBC Delivers Biggest Audiences Ever in Weekday Prime and Total Day During Final Month Before Election “Morning Joe” Continues Across-the-Board Wins Over CNN, Again Posts Best Morning Ratings in MSNBC’s 20 Year History

    MSNBC Beats CNN in Weekday Prime Among Total Viewers for Third Straight Month

    MSNBC Delivers All-Time Highs and Beats CNN Among Total Viewers at 7pm, 9pm, 10pm, and 11pm

    MSNBC Dayside Growth Continues to Far Outpace the Competition

    NOVEMBER 1, 2016 -- MSNBC beat CNN among weekday prime total viewers during the final month before election day. In October 2016, MSNBC drew its biggest audiences ever in both weekday prime (M-F 8-11pm) and total day (M-Su 6am-6am), and far outpaced the competition in year-to-year growth across key dayparts and demos. MSNBC also drew its biggest total day and weekday prime audiences among the A25-54 demo since the last presidential election (since November 2012). October 2016 marks the third straight month that MSNBC has beat third-ranked CNN in weekday prime among total viewers. MSNBC prime’s year-to-year growth is more than double that of CNN and FOX News in both total viewers (+161% vs. CNN’s +69% and FNC’s +56% and the A25-54 demo (+253% vs. CNN’s +107% and FNC’s +101%) compared to October 2015. MSNBC was the third most-watched network in all of cable weekday prime in total viewers for the month, behind only FOX News and ESPN. “Morning Joe” extended its winning streak over CNN’s third-place “New Day,” marking the 20th straight month ahead of CNN in total viewers and third straight advantage in the demo. “Morning Joe’s” momentum continues to build as October marked the 6-9am time period’s biggest total viewer audience in MSNBC’s 20-year history.

    Four more MSNBC programs each beat CNN among total viewers and simultaneously delivered their time periods’ largest total audiences ever: “Hardball with Chris Matthews” at 7pm, “The Rachel Maddow Show” at 9pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “The 11th Hour with Brian Williams” at 11pm. At 8pm, “All In with Chris Hayes” delivered the show's best total viewer average ever and the best in the time period since Nov. 2008. MSNBC dayside (M-F 9am-5pm) posted the closest total viewer percentage gap with CNN since February 2014, and drew the daypart’s biggest total viewer audience since April 2003 and best demo audience in four years (since Nov. 2012). Since making a strategic shift to breaking news, MSNBC dayside has steadily grown by significantly higher rates than any other cable news network and has steadily closed the percentage gap with CNN among total viewers for seven consecutive months.

    On the weekends, “AM Joy” (Sa-Su 10am-12pm) delivered the time period’s biggest total viewer audiences since April 2003 and biggest demo audiences since Sep. 2008 (Sat.) and Sep. 2005 (Sun). NOTE: October 2016 ratings are based on Nielsen Live+Same data day for 9/26/16 -10/30/16. Individual show data represents regular programming only, excluding the debates. OCTOBER 2016 PROGRAM HIGHLIGHTS MORNING JOE (M-F 6-9am)

    • Morning Joe” again topped CNN’s “New Day” among both total viewers and the demo. This marks the 20th straight monthly win over CNN in total viewers and the third straight win in the demo.
    • “Morning Joe” delivered the biggest total viewer audience in the 6-9am time period in MSNBC’s history. “Morning Joe” also posted its highest demo average in four years (since Nov. 12).
    • “Morning Joe” posted higher year-to-year growth than the competition, up +90% among total viewers (vs. +86% for CNN and +39% for FOX) and up +122% in the demo (vs. +112% for CNN and +29% for FOX).
    • “Morning Joe” averaged 882,000 total viewers (ahead of CNN’s 652,000) and 222,000 viewers A25-54 (ahead of CNN’s 212,000).

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside delivered the closest total viewer gap with CNN since February 2014. October marks the seventh straight month that MSNBC has closed the gap with CNN among total viewers. 
    • MSNBC dayside’s year-to-year growth continues to soar over the competition, posting gains of +113% in total viewers (vs. +75% for CNN and +18% for FOX) and +185% in the key demo (vs. +115% for CNN and +37% for FOX).
    • October 2016 marks MSNBC dayside’s biggest total viewer audience since April 2003 and best demo average since Nov. 2012.
    • MSNBC dayside averaged 798,000 total viewers and 171,000 viewers A25-54. 
    • Andrea Mitchell Reports” delivered the 12pm hour’s biggest total viewer audience ever and best demo average since Nov. 2012. “Andrea Mitchell Reports” is up +140% in total viewers (vs. +77% for CNN and +18% for FOX) and +234% in the demo (vs. +122% for CNN and +35% for FOX). 

    EARLY EVENING (M-F 5-8pm)

    • MTP Daily with Chuck Todd,” which launched in September 2015, posted the 5pm time period’s best total viewer average since Nov. 2012 and best demo average since January 2013. 
    • “MTP Daily” averaged 1.099 million total viewers and 226,000 viewers A25-54. 
    • With All Due Respect,” which debuted on MSNBC in January 2016, delivered the 6pm time period’s highest total viewer and demo averages since Nov. 2012.
    • “WADR” averaged 1.053 million total viewers and 234,000 viewers A25-54.
    • Hardball with Chris Matthews” topped third-ranked CNN among total viewers for the third straight month. October 2016 marks “Hardball’s” biggest total viewer audience ever and best demo average since Nov. 2012.
    • “Hardball” delivered 1.495 million total viewers (ahead of CNN’s 1.288 million) and 318,000 viewers A25-54. 

    WEEKDAY PRIME (M-F 8-11pm)

    • MSNBC beat CNN in weekday prime among total viewers for the third straight month. 
    • MSNBC prime delivered its biggest total viewer audience in the network’s 20 year history and best A25-54 demo delivery since Nov. 2012.
    • Of all cable networks, MSNBC prime ranked #3 behind only FOX News and ESPN. 
    • Compared to October 2015, MSNBC prime’s growth is more than double that of CNN and FOX News in both total viewers (+161% vs. CNN’s +69% and FNC’s +56%) and the A25-54 demo (+253% vs. CNN’s +107% and FNC’s +101%). 
    • MSNBC prime averaged 2.036 million total viewers (ahead of CNN’s 1.990 million) and 509,000 viewers A25-54.
    • All In with Chris Hayes” delivered the show's biggest total viewer audience ever and the biggest in the time period since Nov. 2008, as well as the biggest demo audience since Nov. 2012.
    • “All In” averaged 1.557 million total viewers and 369,000 viewers A25-54.
    • The Rachel Maddow Show” again ranked #2 in total viewers, beating CNN’s regular programming for the 41st straight month.
    • “The Rachel Maddow Show” delivered its biggest total viewer audience and cable news share ever and biggest demo audience since Nov. 2012.
    • “The Rachel Maddow Show” averaged 2.097 million total viewers (ahead of CNN’s 1.529 million) and 507,000 viewers A25-54.
    • The Last Word with Lawrence O’Donnell” again ranked #2 in total viewers, beating CNN’s regular programming for the 17th straight month.
    • “The Last Word” delivered its best total viewer average ever and best demo average since Nov. 2012.
    • “The Last Word” averaged 1.837 million total viewers (ahead of CNN’s 1.308 million) and 406,000 viewers A25-54.

    THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

    • The 11th Hour with Brian Williams,” which debuted on September 6, ranked #2 ahead of CNN among total viewers and delivered the time period’s biggest total audience ever.
    • “The 11th Hour” averaged 1.488 million total viewers (ahead of CNN’s 1.167 million) and 354,000 viewers A25-54.

    AM JOY (Sa-Su 10am-12pm)

    • Saturday editions of “AM Joy” averaged 1.058 million total viewers and 248,000 viewers A25-54, marking the time period’s best total viewer average since April 2003 and best demo average since Nov. 2008.
    • Sunday editions averaged 840,000 total viewers and 230,000 viewers A25-54, marking the time period’s best total viewer average since April 2003 and best demo average since Sep. 2005.
  • NBC NEWS AND MSNBC TOGETHER BEAT ALL OTHER NETWORKS FOR FINAL PRESIDENTIAL DEBATE WITH NEARLY 16 MILLION TOTAL VIEWERS

     

     

     

    NBC NEWS AND MSNBC TOGETHER BEAT ALL OTHER NETWORKS FOR FINAL PRESIDENTIAL DEBATE WITH NEARLY 16 MILLION TOTAL VIEWERS

     

    NBC News Ranks #1 Across the Board in Post-Debate Analysis

    Primetime Coverage on NBC Outperforms All Other Networks In Key Demos A25-54 and A18-49

    NEW YORK (October 20, 2016) – More Americans tuned to NBC News and MSNBC combined for coverage of the third and final 2016 presidential debate than any other broadcast or cable television network. According to Nielsen Media Research fast national data, the two networks drew a combined total of 15.9 million viewers. Additionally, the broadcast network led across the board in post-debate analysis.

    The NBC News broadcast network coverage (9-10:36 pm ET) averaged 10.4 million total viewers, outperforming CBS by 273,000 (+3%). Among A25-54 viewers, NBC News averaged 4.5 million viewers, leading ABC by 107,000 (+2%) and CBS by 769,000  (+21%). In A18-49, NBC averaged 4.1 million, topping ABC by 176,000 (+5%) and CBS by 934,000 (+30%).

    In post-debate analysis, NBC averaged 8.273 million total viewers, outperforming ABC by 45,000 (+1%) and CBS by 885,000 (+12%). Lester Holt, Savannah Guthrie, and Chuck Todd anchored NBC News’ primetime coverage live from the debate hall in Las Vegas, joined by Tom Brokaw, and others.

    MSNBC’s coverage of the debate (9-10:45pm ET) averaged 5.5 million total viewers, 1.8 million A25-54 viewers and 1.5 million A18-49 viewers. This marks MSNBC’s second-largest debate audience ever and highest-rated debate in the key A25-54 demo for the 2016 election cycle. MSNBC’s demo audience grew from the first to second to third debate, while CNN declined from the second debate.

    Rachel Maddow and Brian Williams anchored MSNBC’s coverage, joined by Chris Matthews and the full team of NBC News and MSNBC correspondents and contributors.

     

    OCTOBER 19, 2016

     

    Broadcast Specials: 9-10:36 p.m. ET

     

    Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers

    NBC 10.393 3.72 4.472 3.19 4.095

    CBS 10.120 3.08 3.703 2.46 3.161

    ABC 10.962 3.63 4.365 3.05 3.918

    Broadcast Specials: 10:37-11 p.m. ET

     

    Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers

    NBC 8.273 2.94 3.534 2.47 3.170

    CBS 7.387 2.24 2.693 1.77 2.277

    ABC 8.227 2.76 3.313 2.27 2.912

    Cable Primetime: 9-10:45 p.m. ET

     

    Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers

    MSNBC 5.507 1.49 1.792 1.19 1.525

    CNN 8.677 2.87 3.447 2.67 3.423

    Fox News 11.257 2.89 3.468 2.32 2.980

     

    # # #

    ABOUT NBC NEWS AND MSNBC

    More Americans watch NBC News and MSNBC than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline, as well as primetime specials and breaking news reports. For the 2015-2016 season, all four NBC News broadcasts were #1 in the key news demo. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices – 24 hours a day, 7 days a week. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provide continuous content to consumers wherever they are, whenever they want it.

    NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation.  For more information about NBCUniversal, please visit www.NBCUniversal.com.

     

     

  • Bill Bratton

    Below is an internal memo from NBC News President Deborah Turness and MSNBC President Phil Griffin to staff. 

     

    We are very pleased to announce that William Bratton, Executive Chairman of Teneo Risk and former New York City Police Commissioner, returns to NBC News and MSNBC as Senior Law Enforcement and National Security Analyst, starting this week. Bill’s singular expertise and incisive analysis on counterterrorism and criminal justice will be an incredible asset across all of our platforms, as you’ve already seen with his recent contributions following the bombings in New York and New Jersey.

     

    As the Executive Chairman of Teneo Risk, Bill advises clients on cyber risk, counterterrorism preparedness and crisis response. Up until last month, Bratton served as New York City’s Police Commissioner for the second time, leading the largest police force in the country. Over the course of his 46-year career in law enforcement, Bratton has also served as the Chief of the Los Angeles Police Department—making him the only person ever to lead the police agencies of America’s two largest cities—as well as Commissioner of the Boston Police Department.

     

    Beyond his career in public service, Bill was an analyst for NBC News and MSNBC in 2013 before he returned to the NYPD in 2014. The return of Bill Bratton brings a very relevant voice of authority to NBC News and MSNBC as we continue to cover counterterrorism and national security. Unfortunately this is an area of coverage that we have had to devote more resources to in recent years, and we know our audiences will benefit greatly from his deep knowledge and peerless experience.

     

    Please join us in welcoming back Bill to NBC News and MSNBC.

     

    Deborah & Phil

  • Ali Velshi

    Below is an internal memo from MSNBC President Phil Griffin to staff. 

     

    Team,

     

    I’m pleased to announce Ali Velshi joins MSNBC beginning tomorrow. 

     

    Ali brings a unique mix of experience and perspective on both domestic and international issues.  He was most recently a primetime anchor at Al Jazeera America and previously had a long career with CNN as an anchor and chief business correspondent. 

     

    Ali made a name for himself covering tragic events in Pakistan and Turkey, the debt crisis in Greece, and the impact of devastating hurricanes here at home.  He has earned a first-rate reputation as a business expert through his reporting on the 2008 financial crisis, the U.S. government’s bailout plan, the automobile industry, and the debt ceiling and budget debates. 

     

    Ali’s sharp economic analysis will be a valuable asset to MSNBC as we dig deeper into every angle of the news and build on our ratings momentum in all dayparts. He will join our strong bench of talented journalists and report to Janelle Rodriguez.

     

    Please join me in giving Ali a warm welcome to MSNBC.

     

    Phil

  • MSNBC INVITES VIEWERS TO JOURNEY DEEPER WITH MSNBC ORIGINALS

     

    MSNBC INVITES VIEWERS TO JOURNEY DEEPER WITH MSNBC ORIGINALS

     

    “In Other News” Premieres Saturday, October 15

     

    October 11, 2016 – Today, MSNBC announced a new slate of compelling programming titled MSNBC ORIGINALS which features stories that spark conversation and shape culture. Airing on Saturdays (9-10 PM ET), MSNBC ORIGINALS will delve into narratives pulled from the headlines, as well as those found under the radar, which have an echoing effect on the world and American culture today.

     

    “In Other News,” marks the first hour-long program under the MSNBC ORIGINALS umbrella. Told in three parts, “In Other News,” transports viewers back to a specific moment in history when a monumental news story engrossed a nation, and in turn, cast a long shadow over other key events that would have likely dominated the headlines any other day.

     

    The inaugural series of MSNBC ORIGINALS features the stories overshadowed by the violence of the Los Angeles riots in April of 1992. While the nation’s spotlight was focused firmly on California, infamous serial killer Jeffrey Dahmer stood trial, an Exxon executive vanished, and a gunman in a North California school took children hostages. Told through national and local news reports, first-person footage, and interviews with keyplayers who experienced these events firsthand, “In Other News,” is a journey into a variety of fascinating headlines from modern times.

     

    Episode 1 of “In Other News” airs on October 15; Episode 2 on October 22 and Episode 3 on October 29.

     

    Follow MSNBC ORIGINALS on Twitter and Instagram at @MSNBCOriginals and on Facebook at facebook.com/MSNBCOriginals

     

    The series is produced by MSNBC and Karga Seven Pictures. For MSNBC the series is executive produced by Jessica Winchell Morsa and helmed by Vice President of MSNBC Originals Michael Rubin and Vice President of Development Lauren Frasca. 

     

    ABOUT MSNBC ORIGINALS: MSNBC ORIGINALS is the home for documentary programming on MSNBC. Through commissioned series and specials, MSNBC ORIGINALS connects viewers to storiesthat spark conversation, shape culture, entertain and inform. Content can be found on the linear channel as well MSNBC.com on demand and on the NBC News apps for iOS and Android.

     

    ABOUT KARGA SEVEN PICTURES: Karga Seven Pictures is a Los Angeles and Istanbul-based production company specializing in non-fiction television, feature films and commercials. Since its launch by founding partners, Sarah Wetherbee, Kelly McPherson and Emre Sahin in 2008, Karga Seven has produced more than 500 hours of programming, for History, Travel, Discovery, Red Bull, Investigation Discovery, MSNBC, Science, Nat Geo, Food Network, MTV, TLC and The Weather Channel, as well as two feature films, "40" and "Takim."Karga Seven Pictures is a Red Arrow Entertainment Group Company.

  • MSNBC HITS ALL-TIME HIGHS IN 3Q16, BEATS CNN IN WEEKDAY PRIME FOR SECOND STRAIGHT QUARTER

     

     

     

    MSNBC HITS ALL-TIME HIGHS IN 3Q16, BEATS CNN IN WEEKDAY PRIME FOR SECOND STRAIGHT QUARTER

     

    MSNBC Delivers Biggest Audiences Ever in Total Day and Dayside in Third Quarter of 2016

    MSNBC Beats CNN in Weekday Prime Among Total Viewers for Second Straight Quarter; Ranks #3 in Prime Out of All Cable Networks 

    “Morning Joe” Continues Across-the-Board Wins Over CNN, Again Posts Best Morning Ratings in MSNBC’s 20 Year History

    “The Rachel Maddow Show” Tops CNN in Both Total Viewers and the Demo for 3Q16 and September

     

    SEPTEMBER 27, 2016 -- MSNBC drew its biggest total day audience ever in the third quarter of 2016, driven by growing momentum and wins across multiple key dayparts and demographics. MSNBC also drew its biggest total day (M-Su 6a-6a) audience among the A25-54 demo since the last presidential election (since 4Q12). MSNBC beat CNN in weekday prime (M-F 8-11pm) among total viewers for the second straight quarter, delivering the network’s largest primetime total audience in eight years (since 4Q08) and largest demo audience in four years (since 4Q12). MSNBC prime’s year-to-year growth is more than double that of CNN in both total viewers (+105% vs. +50%) and the A25-54 demo (+150% vs. +59%) compared to 3Q15. MSNBC prime was the third most-watched network in all of cable for the quarter, behind only FOX News and USA.

    At 9pm, “The Rachel Maddow Show” beat CNN’s “Anderson Cooper 360” across the board for the third straight quarter, also marking “Maddow’s” 28th consecutive quarterly win over CNN in total viewers. Just one year into the revamped breaking news strategy during the day, MSNBC dayside (M-F 9am-5pm) drew the daypart’s biggest total viewer audience ever and best demo audience in four years (since 4Q12). MSNBC dayside continues to grow by significantly higher rates than any other cable news network, posting gains of +98% in total viewers (vs. +62% for CNN and +24% for FOX) and +159% in the demo (vs. +72% for CNN and +34% for FOX) compared to 3Q15. “Morning Joe” delivered the 6-9am time period’s biggest total viewer audience in MSNBC’s 20-year history, breaking the record for the third straight quarter. “Morning Joe” topped CNN in total viewers for the sixth straight quarter and in the demo for the third straight quarter.

    On the weekends, “AM Joy” (Sa-Su 10am-12pm) delivered the time period’s biggest total viewer audience since 1Q03 and biggest demo audience since 4Q12. MSNBC’s strong third quarter, which included coverage of the national party conventions, was capped off by record-high ratings and wins in the month of September. MSNBC beat third-place CNN among total viewers in weekday prime for the second straight month, and far outpaced the competition in year-to-year growth across important dayparts and demos. MSNBC’s total day audience was up by +74% in total viewers (vs. +11% for CNN and +26% for FOX) and +70% in the demo (vs. +19% for CNN and +34% for FOX) compared to September 2015. NOTE: 3Q16 ratings are based on Nielsen Live+Same data for 6/27/16-9/25/16. All data excludes Olympics programming. 3Q 2016 PROGRAM HIGHLIGHTS MORNING JOE (M-F 6-9am)

    • For the third straight quarter, “Morning Joe” delivered the biggest total viewer audience in the 6-9am time period in MSNBC’s history. “Morning Joe” also posted its highest demo average in four years (since 4Q12).
    • “Morning Joe” again topped CNN’s “New Day” among both total viewers and the demo. This marks the sixth straight quarterly win over CNN in total viewers and the third straight quarter in the demo.
    • “Morning Joe” posted higher year-to-year growth than the competition, up +68% among total viewers (vs. +55% for CNN and +31% for FOX) and up +74% in the demo (vs. +65% for CNN and +25% for FOX).
    • “Morning Joe” averaged 744,000 total viewers (ahead of CNN’s 522,000) and 172,000 viewers A25-54 (ahead of CNN’s 168,000).

    DAYSIDE (M-F 9am-5pm)

    • MSNBC dayside’s year-to-year growth continues to soar over the competition, posting gains of +98% in total viewers (vs. +62% for CNN and +24% for FOX) and +159% in the key demo (vs. +72% for CNN and +34% for FOX).
    • 3Q16 marks MSNBC dayside’s biggest total viewer audience ever and best demo average since 4Q12.
    • More cable news viewers are choosing MSNBC: the 9am-5pm daypart pulled in its largest share of the total viewer audience since 4Q12 and largest share of the demo audience since 1Q13.

    EARLY EVENING (M-F 5-8pm)

    • “MTP Daily with Chuck Todd” (5-6pm), which launched in September 2015, posted the 5pm time period’s best total viewer average since 4Q12 and best demo average since 1Q13.
    • “With All Due Respect” (6-7pm), which debuted on MSNBC in January 2016, delivered the 6pm time period’s highest total viewer average since 4Q12 and highest demo average since 1Q14.
    • “Hardball with Chris Matthews” (7-8pm), topped CNN among total viewers for the 13th straight quarter. 3Q16 marks “Hardball’s” best total viewer average since 4Q08 and best demo average since 4Q12.

    WEEKDAY PRIME (M-F 8-11pm)

    • MSNBC beat CNN to rank #2 in weekday prime among total viewers for the second straight quarter. 
    • MSNBC prime delivered its biggest total viewer audience since 4Q08 and best A25-54 demo delivery since 4Q12.
    • Compared to 3Q15, MSNBC prime is up +105% in total viewers (vs. +50% for CNN and +18% for FOX) and +150% in the demo (vs. +69% for CNN and +10% for FOX).
    • MSNBC prime averaged 1.536 million total viewers (ahead of CNN’s 1.414 million) and 367,000 viewers A25-54.
    • “All In with Chris Hayes” delivered its best averages in both total viewers and the demo since 4Q12.
    • Compared to 3Q15, “All In” is up +71% in total viewers (vs. +13% for FOX) and up +112% in the demo (vs. +102% for CNN and +10% for FOX).
    • “The Rachel Maddow Show” again ranked #2 in both total viewers and the demo, beating CNN’s regular programming for the 28th straight quarter in total viewers and third straight quarter in the demo.
    • “The Rachel Maddow Show” delivered its biggest total viewer audience since 4Q08 and biggest demo audience since 4Q12.
    • Compared to 3Q15, “The Rachel Maddow Show” is up +70% in total viewers (vs. 68% for CNN and +23% for FOX) and up +111% in the demo (vs. 81% for CNN and +24% for FOX).
    • “The Last Word with Lawrence O’Donnell” topped CNN’s regular programming in total viewers for the fifth straight quarter.
    • “The Last Word” delivered its best total viewer average ever and best demo average since 4Q12.
    • Compared to 3Q15, “The Last Word” is up +91% in total viewers (vs. +43% for FOX) and up +118% in the demo (vs. +99% for CNN and +39% for FOX).

    AM JOY (Sa-Su 10am-12pm)

    • Saturday editions of “AM Joy” averaged 702,000 total viewers and 174,000 viewers A25-54, marking the time period’s best total viewer average since 1Q03 and best demo average since 4Q12.
    • Sunday editions averaged 569,000 total viewers and 146,000 viewers A25-54, also marking the time period’s best total viewer average since 1Q03 and best demo average since 4Q12.

    SEPTEMBER 2016 HIGHLIGHTS

    • MSNBC weekday prime (M-F 8-11pm) ranked #2 ahead of CNN in total viewers for the second straight month.
    • Compared to September 2015, MSNBC prime is up +94% in total viewers (vs. CNN’s -40% drop and +24% for FOX) and up +121% in the demo (vs. CNN’s -35% drop and +27% for FOX).
    • “Morning Joe” (6-9am) ranked #2 in both total viewers and the demo, topping CNN across the board and marking the 18th straight monthly total viewer lead. Compared to September 2015, “Morning Joe” was up +69% in total viewers (vs. +28% for CNN and +30% for FOX) and +64% in the demo (vs. +42% for CNN and +20% for FOX).
    • MSNBC Dayside (9am-5pm) was up +76% in total viewers and +134% in the demo vs. September 2015, outpacing both CNN (+28% in total viewers and +42% in the demo) and FOX News (+16% in total viewers and +30% in the demo).
    • “Andrea Mitchell Reports” (12-1pm) was up +97% in total viewers and +207% in the demo vs. September 2015, outpacing both CNN (+30% in total viewers and +44% in the demo) and FOX News (+20% in total viewers and +30% in the demo).
    • “MTP Daily with Chuck Todd” (5-6pm) was up +85% in total viewers and +191% in the demo vs. September 2015, outpacing both CNN (+24% in total viewers and +42% the demo) and FOX News (+12% in total viewers and +20% in the demo).
    • “With All Due Respect” (6-7pm) was up +78% in total viewers and +147% in the demo vs. September 2015, outpacing CNN (+25% in total viewers and +36% in the demo) and FOX News (+16% in total viewers and +27% in the demo).
    • “Hardball with Chris Matthews” (7-8pm) beat CNN among total viewers for the second straight month and marked the fourth consecutive month averaging over one million viewers. “Hardball” was up +61% in total viewers and +99% in the demo vs. September 2015, outpacing CNN (+38% in total viewers and +42% in the demo) and FOX News (+12% in total viewers and +19% in the demo).
    • “All In With Chris Hayes” (8-9pm) beat CNN among total viewers and delivered the hour’s biggest total viewer and demo audiences since November 2012. September marked “All In’s” fourth consecutive month averaging over one million viewers. “All In” was up +73% in total viewers and +122% in the demo vs. September 2015, outpacing CNN (+34% in total viewers and +49% in the demo) and FOX News (+2% in total viewers and +1% in the demo).
    • “The Rachel Maddow Show” (9-10pm) beat CNN among both total viewers and the demo, marking the 40th straight total viewer win over CNN and fourth demo victory in the past five months. September also marked “Maddow’s” biggest total viewer and demo audiences since November 2008. “The Rachel Maddow Show” was up +80% in total viewers and +124% in the demo vs. September 2015, outpacing CNN (+74% in total viewers and +87% in the demo) and FOX News (+12% in total viewers and +7% in the demo).
    • “The Last Word with Lawrence O’Donnell” (10-11pm) beat CNN among total viewers for the 16th straight month. “The Last Word” was up +99% in total viewers and 122% in the demo vs. September 2015, outpacing CNN (+97% in total viewers and +101% in the demo) and FOX News (+42% in total viewers and +46% in the demo).
    • “The 11th Hour with Brian Williams” (11-11:30pm), which debuted on September 6, averaged 1.06 million viewers -- not only beating CNN’s 11pm hour but also drawing more total viewers CNN’s weekday primetime for the month of September. “The 11th Hour” is posting gains of +141% in total viewers and +129% in the demo vs. MSNBC’s 11pm half hour in September 2015. 

    # # #

  • MSNBC’S “THE 11TH HOUR WITH BRIAN WILLIAMS” DEBUTS AT 11 P.M. ET ON TUESDAY, SEPTEMBER 6

    SEPTEMBER 1, 2016 -- “The 11th Hour with Brian Williams” debuts live at 11 p.m. ET Tuesday, September 6 on MSNBC. 

     

    During the final stretch of the campaign between Labor Day and the election, the weeknight program will provide a unique look at the major political stories of the day, the campaign news breaking at that hour, and the headlines that will lead the next morning.  Brian Williams anchors live from MSNBC Election Headquarters in New York’s Rockefeller Center.

     

    “This new assignment is a natural extension of the hundreds of hours of political coverage Brian has anchored through this campaign cycle so far,” said MSNBC President Phil Griffin.  “He and Rachel Maddow and the team have been great on the big nights, and now he’ll build on MSNBC’s primetime momentum by taking us live into the 11pm hour every night.”

     

    “We want a broadcast that will feel like a continuation of the conversation we've had all during this unprecedented campaign season,” said Williams.  “As the general election ramps up, there's an opportunity to assess and discuss the campaign at the end of each day.  With the help of the very best team in the business, we hope to offer some closure and sanity in addition to previewing where the campaigns are headed next.”

     

    In August 2016, MSNBC beat CNN across the board during weekday primetime (Mon-Fri 8-11 p.m.), and among total viewers at 11 p.m.  During primetime coverage of the 2016 Democratic National Convention in July, MSNBC consistently topped FOX News, ABC, and CBS across the board every night. For both conventions, more Americans turned to NBC News and MSNBC combined than any other broadcast or cable television network. 

     

    Patrick Burkey is executive producer of “The 11th Hour with Brian Williams.” 

     

    # # #

     

  • Mariana Atencio named MSNBC correspondent

    Below is an internal memo from Janelle Rodriguez, SVP Editorial, NBC News. 

    ###

    All,

     

    I’m pleased to announce that Mariana Atencio will join MSNBC as a correspondent beginning in September. She will split her first few months between New York and Los Angeles before settling down in Miami, where she will be based. 

     

    Mariana comes to us from Univision and Fusion Networks, where she has worked as an anchor and correspondent.  She co-anchored Univision's 2016 Democratic debate, as well as a Sunday public affairs show for the state of Florida. She has also covered a diverse range of national and international stories such as Latino voters in the 2016 election, the shooting of Michael Brown in Ferguson, protests in Hong Kong, the search for 43 missing students in Mexico, the anniversary of the earthquake in Haiti, and Pope Francis’ election -- including a virtual town hall with the Pontiff ahead of his visit to the U.S. 

     

    Her investigative and documentary work has received numerous honors, including a Peabody Award, an IRE Award, and a Gracie Award. 

     

    Mariana, a native of Venezuela, graduated from the Universidad Católica Andrés Bello in Caracas and earned a master’s degree from Columbia University’s Graduate School of Journalism.

     

    Her distinctive experience and passion for journalism will be a terrific fit with MSNBC’s roster of enterprising reporters, and we can expect to see her contribute across the many broadcasts and platforms of NBC News and MSNBC.

     

    Please join me in welcoming Mariana to MSNBC. 

     

    Janelle

      

  • MSNBC BEATS CNN ACROSS THE BOARD IN PRIME FOR FIRST TIME IN OVER TWO YEARS

     

     

     

    CNN Prime Falls to Third Place in Both Total Viewers and the Demo as MSNBC Surges After Conventions

     

    “Morning Joe” Skyrockets to Deliver Best Month on Record and 18th Straight Win Over CNN’s “New Day”

     

    MSNBC Dayside Grows by Triple Digits Across the Board Year to Year

     

    AUGUST 30, 2016 -- MSNBC’s ratings are booming as the general election season heats up.  For the month of August 2016, MSNBC trounced CNN in mornings and primetime while also delivering massive growth and notable victories throughout key dayparts.  

     

    MSNBC surged past CNN in prime (M-F 8-11pm) in both total viewers (1.417 million vs. 972,000) and viewers A25-54 (320,000 vs. 312,000), marking the first across-the-board win over CNN in over two years (since June 2014).  Year to year, MSNBC prime grew +85% in total viewers and +113% in the demo vs. August 2015.  By comparison, CNN was up just 57% in total viewers and +63% in the demo, and FOX News was down -18% in total viewers and -33% in the demo.  

     

    Year to year, MSNBC prime grew +85% in total viewers and +113% in the demo vs. August 2015.  By comparison, CNN was up just 57% in total viewers and +63% in the demo, and FOX News was down -18% in total viewers and -33% in the demo.  

     

    CNN lagged behind MSNBC in total viewers every hour beginning at 7pm (“Hardball with Chris Matthews”), during each show in prime (“All In with Chris Hayes” at 8pm, “The Rachel Maddow Show” at 9pm, and “The Last Word with Lawrence O’Donnell” at 10pm), and through MSNBC’s extended live programming at 11pm. “Hardball” delivered its biggest total viewer audience since November 2008 and biggest demo audience since October 2013.

     

    “Morning Joe” (M-F 6-9am) posted its biggest demo audience since December 2012, beat CNN’s “New Day” among total viewers for the 18th straight month and, for the third month in a row, delivered the biggest total audience for the 6-9am time period in MSNBC’s 20 year history.  In this critical election year, “Morning Joe” posted significantly higher growth than its competition -- up +70% in total viewers and +88% in the demo vs. August 2015, ahead of CNN (+53% in total viewers and +64% in the demo) and FOX News (+24% in total viewers and +22% in the demo).

     

    MSNBC dayside (M-F 9am-5pm) posted triple-digit growth across the board compared to August 2015, again rising by dramatically higher rates than the competition.  Year to year, MSNBC was up +104% in total viewers and 160% in the demo, far above both CNN (+73% in total viewers and +76% in the demo) and FOX News (+10% in total viewers and +16% in the demo).

     

    MSNBC also outpaced the competition in total day (M-Su 6a-6a) growth, delivering gains of +77% in total viewers and +77% in the demo compared to August 2015 -- more than both CNN (+56% in total viewers and +57% in the demo) and FOX News (+5% in total viewers and flat in the demo).

     

    NOTE: All data is based on Nielsen L+SD.

     

    AUGUST PROGRAM HIGHLIGHTS

     

    • “Morning Joe” (6-9am) ranked #2 in total viewers, topping CNN for the 18th straight month. Compared to August 2015, “Morning Joe” was up +70% in total viewers and +88% in the demo.  August marked “Morning Joe’s” best demo delivery since December 2012.
    • MSNBC Dayside (9am-5pm) was up +104% in total viewers and +160% in the demo vs. August 2015, outpacing both CNN (+73% in total viewers and +76% in the demo) and FOX News (+10% in total viewers and +16% in the demo).
    • “Andrea Mitchell Reports” (12-1pm) was up +109% in total viewers and +180% in the demo vs. August 2015, outpacing both CNN (+77% in total viewers and +80% in the demo) and FOX News (+16% in total viewers and +18% in the demo).
    • “MTP Daily with Chuck Todd” (5-6pm) was up +84% in total viewers and +225% in the demo vs. August 2015, outpacing both CNN (+79% in total viewers and +69% the demo) and FOX News (+8% in total viewers and +16% in the demo).
    • “With All Due Respect” (6-7pm) was up +59% in total viewers and +133% in the demo vs. August 2015, outpacing CNN (+70% in total viewers and +58% in the demo) and FOX News (+7% in total viewers and +15% in the demo).
    • “Hardball with Chris Matthews” (7-8pm) beat CNN among total viewers and delivered the biggest total viewer audience since November 2008 and biggest demo audience since October 2013. August marked “Hardball’s” third consecutive month averaging over one million viewers. “Hardball” was up +59% in total viewers and +77% in the demo vs. August 2015.
    • “All In With Chris Hayes” (8-9pm) beat CNN among total viewers and delivered the hour’s biggest total viewer and demo audiences since November 2012.  August marked “All In’s” third consecutive month averaging over one million viewers.  “All In” was up +74% in total viewers and +107% in the demo vs. August 2015.
    • “The Rachel Maddow Show” (9-10pm) beat CNN among both total viewers and the demo, marking the 39th straight total viewer win over CNN and third demo victory in the past four months. August also marked “Maddow’s” biggest total viewer and demo audiences since November 2012.  “The Rachel Maddow Show” was up +75% in total viewers and +113% in the demo vs. August 2015.
    • “The Last Word with Lawrence O’Donnell” (10-11pm) beat CNN among total viewers for the 15th straight month.  August marked the 10pm hour’s biggest total audience in MSNBC’s 20 year history and the biggest demo audience since November 2012.  “The Last Word” was up +112% in total viewers and 142% in the demo vs. Aug 2015.
    • MSNBC’s 11pm-12am hour, which included extended live programming, beat CNN among total viewers.  The 11pm hour was up +122% in total viewers and +138% in the demo vs. August 2015.

     

    # # #

  • MSNBC WINS NATIONAL ASSOCIATION OF BLACK JOURNALISTS SALUTE TO EXCELLENCE AWARD FOR “GEOGRAPHY OF POVERTY” SERIES

     

     

     

    NEW YORK  August 8, 2016 – MSNBC has been recognized by the National Association of Black Journalists with a 2016 Salute to Excellence Award for its digital series, “Geography of Poverty.” This is the second consecutive year that MSNBC was honored in the “Online Project: Feature” category.

    The four-part “Geography of Poverty” series takes readers on a journey to forgotten parts of America through reports from MSNBC National Reporter and Pulitzer Prize-winning journalist Trymaine Lee and photos by Matt Black. The series covered the Flint, MI water crisis in Aug. 2015.

    Geography of Poverty won a 2015 EPPY Award for Best Photography in 2015.

    Last year, Lee was honored with two 2015 Salute to Excellence Awards for his MSNBC reporting of the protests in Ferguson, MO.

  • ERROL COCKFIELD NAMED SENIOR VICE PRESIDENT, MSNBC COMMUNICATIONS

     

     

     

    ERROL COCKFIELD NAMED SENIOR VICE PRESIDENT, MSNBC COMMUNICATIONS

     

    NEW YORK – August 2, 2016 – MSNBC today announced the appointment of Errol Cockfield to the position of Senior Vice President of MSNBC Communications.

     

    Cockfield will be responsible for setting the communications and media strategy for MSNBC and partnering with editorial and business leads at the network. Additionally, he will serve as lead spokesperson for MSNBC.He will be based in New York and report directly to Phil Griffin, President of MSNBC, and to Mark Kornblau, SVP of News Group Communications.

     

    Since 2012, Cockfield has served as a Senior Vice President at Edelman, a leading global communications and marketing firm, in their New York Corporate & Public Affairs division. As Senior Vice President, he offered his expertise to companies and clients on public affairs, crisis management, media relations and strategic positioning.

     

    Previously, Cockfield worked for the New York State Senate Democratic Conference as Chief of Staff and Director of Communications and External Relations. Prior to his role in the senate, he held the position of press secretary for New York Governors Eliot Spitzer and David Paterson. Cockfield also worked as a newspaper journalist including stints at Newsday, where he was the Statehouse Bureau Chief, the Hartford Courant and the Los Angeles Times.

     

    Cockfield received his Bachelor of Arts degree in English and Journalism from Stony Brook University in New York, NY. A native of Guyana, Cockfield lives in Brooklyn with his wife, Ziedah and their two children.

     

    ###

     

    About MSNBC

    MSNBC is the premier destination for breaking news and in-depth analysis of the headlines, as well as commentary and informed perspectives. Reaching more than 96 million households worldwide, MSNBC offers a full schedule of live news coverage, influential voices, and award-winning documentary programming – 24 hours a day, 7 days a week. MSNBC also delivers breaking news and information across a variety of platforms including www.msnbc.com and MSNBC on Sirius XM radio. The MSNBC App for iPhone, iPad and iTouch also provide a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. Watch MSNBC anywhere: On Demand, online or across mobile and connected TVs.  MSNBC is part of the NBCUniversal News Group, a division of NBCUniversal, one of the world’s leading media and entertainment companies, which is owned by Comcast Corporation. For more corporate information, visit www.nbcuniversal.com.

     

    Media Contact:

    Mark Kornblau

    Senior Vice President, Communications, NBCUniversal News Group

    212-664-2007

    Mark.Kornblau@nbcuni.com 

  • MORNING JOE NEWS: Joe Biden Says the "Democratic Party Overall Hasn¹t Spoken Enough" to White Working-Class Voters

     

     

     

    Vice President Joe Biden joined MSNBC’s “Morning Joe” today for a live, wide-ranging interview in Philadelphia.  He told co-hosts Joe Scarborough, Mika Brzezinski and Willie Geist that the “Democratic Party overall hasn't spoken enough” to white working-class voters.

     

    On Donald Trump, Biden said: “I don't have anything personal against Donald Trump…

    But the truth is, Donald Trump knows nothing about foreign policy…  And nor should he, based upon his background.”

     

    Video and rush transcript of Biden’s interview on “Morning Joe” are below.  Mandatory credit: MSNBC’s “Morning Joe.”

     

    Video: http://on.msnbc.com/2aelfL2

     

    Embed Code:

    <iframe src='http://player.theplatform.com/p/7wvmTC/MSNBCEmbeddedOffSite?guid=n_mj_biden1_160727' height='500' width='635' scrolling='no' border='no' ></iframe>

     

    FULL TRANSCRIPT

     

    BRZEZINSKI:  Joining us now, the vice -- the vice president of the United States, Joe Biden.

     

    (APPLAUSE)

     

    JOE BIDEN:  Well.  It's amazing what happens when you announce you're not running for president.

     

    SCARBOROUGH:  There you go.  All right.

     

    AUDIENCE:  Joe!  Joe!  Joe!  Joe!

     

    (APPLAUSE)

     

    SCARBOROUGH:  First of all, let me say to everybody, I'm very humbled.  Thank you so much.

     

    BRZEZINSKI:  He says thank you.  He says thank you, from the bottom of his heart.

     

    SCARBOROUGH:  Secondly, I've got to say, Mr. Vice President, we know you've never been in an Irish pub before.  We thank you.

     

    BRZEZINSKI:  Right.  This is what it's like.

     

    SCARBOROUGH:  We thank you for coming and making an exception for us here.

     

    JOE BIDEN:  All right (ph), Joe.

     

    BRZEZINSKI:  Welcome.

     

    SCARBOROUGH:  So -- so, welcome, and a great honor to have you here.  Let's talk about what's happening, first of all, in politics.

     

    I was talking to I Elijah Cummings a little bit earlier today.  It seems that from the time you were in the Senate, even the time that you were sworn in, that things have gone off the rail.  That Democrats are having a harder time talking to Republicans and vice versa.

     

    What's happening?  And -- and give us hope.  Give voters hope out there.

     

    BRZEZINSKI:  If it's possible.

     

    JOE BIDEN:  First of all, Joe, I think what you state is accurate.

     

    You know, that old bad joke, some of my best friends, well, you know, some of your -- when you were in Congress, some of your best friends were Democrats.

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  And right now, you know, and for my last 40 years, I've always gotten on with Republicans.  And we talked to each other.

     

    Look, here's the best example I can give you.  Mike, you remember there used to be a private Senate dining room, there was a Senate dining room where a senator could bring a guest in the Capitol.  And then there was a little room with two big tables where senators, when they wanted to eat with one another, ate by themselves.

     

    And when I first got to the Senate, Joe Ted Kennedy -- I didn't want to be there at the time.

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  But Ted -- Ted Kennedy says, "You got to come, and here's what -- you want to learn.  Come and sit at the table every -- from noon to 1:00, and just listen."  Because all the senators got together, and they talked and they swapped stories.

     

    SCARBOROUGH:  And by the way, Republicans and Democrats alike.  Didn't even think twice about it.

     

    JOE BIDEN:  Exactly, yes.  Yes.  No, no, no, no.  And -- and everybody was together.

     

    I went over, and I get up there a lot, and I decided I was going to go in and have lunch with a lot of my old buddies.  I walk in, there's no tables anymore.  They don't even have it any more.  There's lounge chairs in there.

     

    BRZEZINSKI:  Wow.

     

    JOE BIDEN:  And it used to be that -- that we -- you know, when your gang came in, knew, you know, the big thing you all held up, and said, I have no passport, making sure you let everybody, know we don't travel.

     

    You know, we're home.  We don't go to those foreign countries.  Well, what happened was, we used to travel together.  And you'd -- and you'd go, like I was just down to Australia.  I would ordinarily -- you would go down as a senator with another Republican, and sometimes their spouse.

     

    And when you get to know somebody, and you know they've got a husband or wife that suffers from cancer, or a kid that has a drug problem, or whatever, it humanizes.

     

    BRZEZINSKI:  So true.

     

    SCARBOROUGH:  Another thing that happened.  Like in 1994, and I think it really did break when Newt came in.

     

    JOE BIDEN:  I'm not blaming Newt, but...

     

    SCARBOROUGH:  No, no, no, no.  But there was -- there was an immediate...

     

    (LAUGHTER)

     

    BRZEZINSKI:  You can blame him.

     

    SCARBOROUGH:  No, no, no.  Listen, he -- there was a change in culture, which was, you know, Newt told everybody, don't stay up here.

     

    BRZEZINSKI:  Yeah.

     

    SCARBOROUGH:  Vote for three days, go rush home, work the district, work the -- work your offices in the district.

     

    And so, suddenly the kids weren't going to school with each other.  The spouses weren't -- weren't spending time together.  A lot of people weren't going out golfing, doing whatever they did.  It's a lot harder to call somebody a Nazi or a Marxist if your kids are in the same class together.

     

    JOE BIDEN:  Exactly right.  By the way, that's -- that's absolutely correct.

     

    And so, what happens now is, most of those guys and women, they don't know one another.  They can't -- I could tell you a lot about the families of the men -- look, now, Strom Thurman asked me to do -- on his death bed, asked me to do his eulogy.

     

    I did Strom Thurman's eulogy.

     

    BRZEZINSKI:  Wow.

     

    JOE BIDEN:  And I ran in the Senate against everything Strom Thurman stood for.  Jesse Helms, before I went -- went to his funeral.  His wife, Dot, who just passed away, came out in this big Baptist church, we were there.  And I -- only two Democrats, me and Chris Dodd.

     

    She walked out, two daughters and his son he adopted, who was -- who was handicapped (ph), he was, in braces.  And walked out and said, "We voted for you, Joe.  We put your sign on our lawn."

     

    SCARBOROUGH:  Wow.

     

    JOE BIDEN:  I mean, it was -- and I -- I got more, not less progressive.

     

    But you get to know somebody.  And you listen to the other team.  You listen to the other side.  And -- and but that -- there's not much listening going on.

     

    BRZEZINSKI:  So, I'd like to ask you about the presidential race.  You're one of the few...

     

    JOE BIDEN:  Oh there is one?

     

    (LAUGHTER)

     

    BRZEZINSKI:  Yeah.  A little something going on here.  You're one of the few foreign policy minds that my father has deep respect for.  

     

    JOE BIDEN:  It's a high compliment.

     

    BRZEZINSKI:  And I'd like -- I'd like to ask you...

     

    (APPLAUSE)

     

    BRZEZINSKI:  What -- and I -- I...

     

    SCARBOROUGH:  Other -- other than Willie and myself.

     

    BRZEZINSKI:  Well, Willie, yeah.

     

    SCARBOROUGH:  There's Willie, myself and you (inaudible).

     

    BRZEZINSKI:  I -- I mean this -- I really want to know.  Is there anything that Donald Trump has said -- is there any context to his foreign policy comments that he has made throughout this election so far?

     

    JOE BIDEN:  Look, I don't have anything personal against Donald Trump.

     

    BRZEZINSKI:  No, I'm not asking...

     

    JOE BIDEN:  No, no.  I want to put it in context.  And so -- but the truth is, Donald Trump knows nothing about foreign policy.  And -- and nor should he, based upon his background.

     

    (APPLAUSE)

     

    But the thing that bothers me, Willie (ph), is I don't see any attempt for him to go out and get people who really know on the Republican side to be aware of what is really -- the whole -- this whole thing about NATO.

     

    Now, you know, everybody's making a big thing, and saying he's a friend of Putin's.  I don't buy that.  But here's what he's doing.  He's playing directly into the hands of a guy who says -- and your father would tell you -- his overarching goal with Putin is to break up NATO and to fracture Europe, makes him stronger.

     

    So here you've got someone coming along and saying, you know, unless Latvia pays their bills -- first of all, they're paying their bill.  But unless Latvia pays the bill, I'm not sure we're going to honor Article 5 of a treaty that is the single, most significant treaty in the history of mankind, lasted over 60 years, is absolutely central to our security.

     

    Now, I don't think he'd be -- I don't think if he knew it, I don't think he -- maybe it's not fair.  I don't think he knows what Article 5 is, and nor does -- should anybody here know what Article 5 is.

     

    But if you're going to be president of the United States of America, it says...

     

    SCARBOROUGH:  You better know.

     

    JOE BIDEN:  Hey, you better know.  So I just think it's -- and some of the things he says, like for example, I know he's trying to be tough but he's going to go out and carpet bomb.

     

    You want to make friends and influence people in the Middle East?  So you're going to go carpet bomb innocent people and bad people at the same time, and that's going to help us fight against ISIS and Daesh?

     

    I mean, the things he says are -- are -- are -- make absolutely no sense.  But I think it is he's into -- well, I shouldn't guess his motive.  But I -- it's just -- it worries me.  And I promise you, Mike, every place I go -- I've now traveled over 1,200,000 miles.  I've met every world leader in the last 35 years.

     

    I don't think there's a single world leader I haven't met and got -- I mean, ended up close to a first name basis with them.  OK?  Every place I go, whether I'm reaching across the table and trying to solve a problem with Xi in -- the president of China, or I'm down in New Zealand with the prime minister.

     

    And they go, tell me, this Trump's not going to -- I mean, that -- that can't happen, can it?

     

    (LAUGHTER)

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  I'm not joking.  Anyway.

     

    BRZEZINSKI:  Willie Geist.

     

    GEIST:  Part of the argument, Mr. Vice President, that the Trump campaign makes is that we now have a world spinning out of control.  You heard it at their convention last week.

     

    And Americans wake up and they see it on their TVs, whether it's in Munich the other day, whether it's in France with a priest yesterday, or Nice the week before that, or Brussels or in Orlando.

     

    Does he have a point that because of some of the policies of the last eight years, Syria could've gone better, Libya could've gone better, Iraq could've gone better, not providing these safe havens for ISIS to grow and spread up into Europe?

     

    JOE BIDEN:  Well, the answer is no, Willie.  And let me explain what I mean by that.

     

    You know -- you remember when the Arab Spring hit, everybody was talking about, you know, what are we going to do, the Arab Spring, as if it was one -- one coherent, you know, rising up against authoritarian regimes.

     

    And I kid the president, I said you know, his daughter and my daughter are best -- -- my -- my granddaughter are best friends.  I mean the same little grade together, and they grew up (ph).  And I said you know, when our kids are in some graduate school and graduate program, the question is, what'd they do about the Arab Spring?

     

    The first is (inaudible) the book, it said what made them think they could do anything about the Arab Spring?  There's major movements that occur in history where the shifts of power occur, having nothing to do with who's the leader at the moment.

     

    And what happened is you saw the breakdown of a whole range of states, particularly in the Middle East, which is -- which is inevitable, going to happen...

     

    SCARBOROUGH:  But shouldn't we have gotten involved in Syria earlier?

     

    JOE BIDEN:  The -- the -- the answer is, and do what involved in Syria earlier?  The question is whether or not we should have made a judgment as to drawing a red line with Assad or not, and how that was going to work.

     

    But -- think about it, Joe.  Every Republican you had on talked about how we should do more in Syria.  How do they always start off?  No ground troops.  We're not going to commit any ground troops.

     

    Name me one Republican who's said, let's put ground troops in Syria.  Name me one.  Number two, OK, no ground troops.  Now, what are you going to do?

     

    OK, you're going to go out and find the opposition, because we're always -- we're looking for the Thomas Jefferson hiding behind the sand dune.  There's somebody...

     

    SCARBOROUGH:  But what -- what Republicans say, though...

     

    (LAUGHTER)

     

    We actually do have ground troops right now.

     

    JOE BIDEN:  No.

     

    SCARBOROUGH:  Over there fighting against ISIS?

     

    JOE BIDEN:  No, what we have is we have special operations forces.

     

    SCARBOROUGH:  But they're -- they're ground troops.  We've got boots on the ground.

     

    JOE BIDEN:  No -- yeah, no.  Well, let put it this way.  We have boots on the ground, but we have boots on the ground not leading, but training the folks we've trained to be more effective and provide air cover for them as they move.

     

    But everybody knew what we meant by ground troops.  The lesson we learned from Iraq is you put 160,000 troops in the middle of a country that in fact has -- we -- you don't understand at all, you're in the middle of a civil war and you're going somehow solve that.

     

    There's not a single Republican out there I know that says, you know, we should put in another 20,000, 30,000 troops.  What we are doing, Joe, and we're -- its working, we're taking back -- we take back 50 percent of the caliphate fight so far.

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  And the movement against these guys is real.  There -- you know, think about where we were two years ago on this program.  We were legitimately saying, "God, they've established the caliphate."

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  Unlike -- unlike Al Qaida, these guys are actually establishing an area they're going to control.  And they're going to move from Raqqa, all the way down through Baghdad and Mecca and Medina.  And they're going to have this -- this country in effect, they're are going  to control (ph) a new caliphate.

     

    SCARBOROUGH:  So what do you say to critics who is say you go back six years, you go to 2010, where there actually was stability in Iraq, by -- certainly much more than there was a few years before?

     

    What do you say to critics who say, when we all left, when everybody --- when everybody, all the American troops left, we created a void that allowed ISIS to grow and create that caliphate?

     

    JOE BIDEN:  I was either in the country -- I've been in, I think 26 times, well over 20 times into Iraq.  And during this period as vice president and the year my son was there, I was there a lot.

     

    I guess I've been in eight, 10, 12 times.  

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  I know the names of the grandchildren of the leaders, not a joke.

     

    (CROSSTALK)

     

    SCARBOROUGH:  You don't have to name them all right here.

     

    (LAUGHTER)

     

    JOE BIDEN:  No, no, but here's the...

     

    SCARBOROUGH:  I get your point.

     

    JOE BIDEN:  But here's the point.  There wasn't one single, solitary leader, including the Barzani and the Kurds, who would vote in the core of their parliament to allow the Status of Forces Agreement, meaning that...

     

    SCARBOROUGH:  Not one?

     

    JOE BIDEN:  Not one, not one -- they all would tell me they would and I'd say go vote, go vote.  Not one, because they were worried what would happen is it would be used against them politically, supporting the occupier.

     

    (CROSSTALK)

     

    JOE BIDEN:  And by the way, I plead to keep 10,000 troops there.

     

    SCARBOROUGH:  I wonder, Mr. Vice President, if we're going to end up at a place you were in 2000 -- early 2003, when you said there's not one Iraq, there are three Iraqs.

     

    Let's just stop with the fiction and give the Sunnis their country, give the Shia their country and give the Kurds their country.

     

    JOE BIDEN:  Precisely what I said was, their constitution calls for a federal system.  And I said that the Kurds should have their own -- their own police force, like California has the highway patrol.  The Sunnis should have theirs and so should the Shia.

     

    Because the idea you're ever going to have a Sunni force in Shia territory is bizarre, number one.  

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  Number two, I said the central government should be weak, control the borders and allow local control of each of these areas.

     

    So the way their constitution is written is you're able to go to the core and move to have semi-autonomy.  It's a federal system.  But now what's happened is, and from the very beginning and  the last administration insisted, as well, there be a central government that controlled everything.

     

    It's not possible.  It will not happen in your lifetime or mine.  And the way to bring stability is to make it clear to each of the major regions of Iraq that you can control your local schools, like you can in the United States.

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  You control your local police force.

     

    That's why I proposed...

     

    (AUDIO GAP)

     

    JOE BIDEN:  ... Guard, the New Jersey National Guard to give people confidence they're not going to be victimized again...

     

    SCARBOROUGH:  So, Sunnis -- so, Sunnis aren't dependent completely on what happens from a Shia-controlled Baghdad government.

     

    Mike?

     

    BARNICLE:  You know, Mr. Vice President, I'm looking at you, I obviously see the vice president of the United States.  But I also...

     

    SCARBOROUGH:  You're very good at that stuff.

     

    (LAUGHTER)

     

    JOE BIDEN:  I'm on my game.

     

    SCARBOROUGH:  He got an A in civics.

     

    (CROSSTALK)

     

    BARNICLE:  But I also see a little kid from Scranton, Pennsylvania.

     

    (APPLAUSE)

     

    BARNICLE:  And -- you know, who wore his little league uniform to bed the night before he played his first Little League game.

     

    JOE BIDEN:  That's exactly right.

     

    (LAUGHTER)

     

    BRZEZINSKI:  That's very cute.

     

    BARNICLE:  I see someone who is now in the middle of a campaign, where one side is fuelled by fear -- fear of the future, fear of the other.  I see a guy who has overcome trauma, tragedy, come back with great resilience.

     

    What do you think about the message from Republicans, "Let's Make America Great Again," as if America needs to make great?  

     

    JOE BIDEN:  Well -- well, look.  The neighborhoods I grew up in, like this neighborhood in Claymont and Wilmington, the neighborhoods most of us grew up in, you know...

     

    (APPLAUSE)

     

    People are pretty tough.  People are -- my dad used to say, I don't expect the government to solve my problems.  I expect them to understand my problems, just understand my problems.  

     

    And I really, really, honest to God believe -- and I know you do, too, give ordinary Americans just an even chance.  They can do extraordinary things.  And that's not hyperbole.  They can do extraordinary things.

     

    And what has happened is there used to be a basic bargain here.  And the bargain used to be, if I participated in the success of the venture I worked in, I got to -- I got to participate in -- in the profit.  

     

    That whole bargain has been broken.  The whole corporate culture has changed.  

     

    I sat in my house, at the invitation -- I got asked by some of the leaders of the Fortune 20 companies, and including a guy you know, Fink Blackrock.  They've come to my house, sitting with me.  They want to talk about how the corporate culture has gone haywire, and there has to -- I -- I have a cartoon, Joe, in my office.  It's a picture of a guy from the New Yorker, big rotund guy in a turtle-neck sweater, a black mask, and a black beret and big bag of money on the table.  

     

    He's being interrogated.  And he looks over and he says, "How was I supposed to know he was a job creator?"

     

    (LAUGHTER)

     

    Well, my dad was a job creator, because he sold General Motors cars.  He sold the damn cars.  He created as many jobs as any investor in that company created.  The people I grew up with busted their ass, busted their (inaudible).  

     

    (APPLAUSE)

     

    And they looked, and they say, hey, wait a minute, where am I in this deal?  What's happening?  What's happening here?  

     

    BARNICLE:  And where are those jobs going?  

     

    JOE BIDEN:  Those jobs -- the jobs are still there.  They're just not getting paid for those jobs.  

     

    Look, we've created more jobs than every other industrialized country combined -- combined, since we came into office.  But what's happening now?  

     

    What's happening now is you go in and -- look, the Chamber of Commerce are not bad guys, but your team declared war on labor about 12 years...

     

    SCARBOROUGH:  My team -- my -- here's -- here's my team.  

     

    JOE BIDEN:  No, no, long (ph), long.

     

    SCARBOROUGH:  Well, it was -- it was -- it was my team.

     

    JOE BIDEN:  I keep thinking you're a Republican.  

     

    (APPLAUSE)

     

    SCARBOROUGH:  Well, you know, I am a Republican.  I -- I am a Republican.  

     

    JOE BIDEN:  Oh, look.

     

    SCARBOROUGH:  I'll be -- I'll be glad to tell you, and this is certainly a good time, I didn't declare war on anybody.  

     

    BRZEZINSKI:  We'll have a whole segment on his (inaudible).

     

    SCARBOROUGH:  I didn't -- I didn't declare war on anybody.

     

    JOE BIDEN:  No, I know -- I know you didn't.  

     

    SCARBOROUGH:  But when you talk about the Chamber of Commerce...

     

    JOE BIDEN:  The Chamber -- look, here's the deal.

     

    SCARBOROUGH:  The Chamber of Commerce is actually split right now from a lot of Republicans.  

     

    JOE BIDEN:  Well, it is now.  It is now.  But think of the last ten or 12 years.  

     

    The idea was organized labor was per se bad.  Look, here's -- here's the thing -- I see Willie's looking like, where the hell is this guy going to say?  

     

    GEIST:  No, no, I...

     

    (LAUGHTER)

     

    JOE BIDEN:  But look, big -- big deal, like Barack and I did something that violated the Constitution.  

     

    We said, guess what, when companies take an hourly worker and say, you're now management, so I don't have to pay over time -- what the hell is going on, guys?  Come on.  

     

    And so, we said, no, no, no.  You've got to show he is actually -- he or she is doing some related management.  Oh my god, this is an attack on business.  

     

    Come on.  Democrats and Republicans from the '50s and '60s and '70s and '80s and '90s, we agreed on certain basic, basic things about the way in which labor and business work together.  And -- and -- and it's not all -- labor's not been all right, by any stretch of the imagination.  

     

    But the things we argue about now, we argue about whether or not an hourly worker should be paid overtime?  

     

    BRZEZINSKI:  Yeah.  Come on.

     

    JOE BIDEN:  Come on, man.  You sound crazy.  

     

    SCARBOROUGH:  So -- so -- so, before we go to break, and I know we have to go to break, you -- you're touching on these issues, which ironically the guy that Mike was talking about and we all are asking about, Donald Trump, you're talking about a guy right now who's connecting with those workers in Scranton, Pennsylvania.

     

    BRZEZINSKI:  And pitching (inaudible) an hour.

     

    SCARBOROUGH:  Who's connecting with those people in Youngstown, Ohio.

     

    JOE BIDEN:  You're absolutely right.

     

    SCARBOROUGH:  Who's connecting with those white working-class voters in a way that you have your entire career.  And in a way that Hillary Clinton is not.

     

    You can just look at the numbers right now.  Why is that?

     

    JOE BIDEN:  That's why I'm going to be living in (ph) Pennsylvania, Ohio, Michigan.  

     

    (LAUGHTER)

     

    SCARBOROUGH:  Over the next six months.  Now, why is that?  

     

    JOE BIDEN:  I -- I -- I think it's two reasons.  

     

    One, I think the Democratic Party overall hasn't spoken enough to those voters.  They've done the right thing for the voter.  Haven't spoken to them.  We don't walk in -- like for example, Joe, you and I talked about this.  If there's a cop in America that doesn't support me, I don't know where it is.  

     

    SCARBOROUGH:  Don't know -- yes.

     

    JOE BIDEN:  Now, I'm not -- I'm being -- I'm not being facetious.  These are guys I grew up with.  

     

    SCARBOROUGH:  OK.

     

    JOE BIDEN:  But I also have overwhelming support from the African-American community.  Everybody says how -- how can that be?  There's nothing special about me.  I talk to those cops.  I keep in contact with them.  

     

    SCARBOROUGH:  Have Democrats stopped talking to...

     

    JOE BIDEN:  I think...

     

    SCARBOROUGH:  ... white working class voters?  

     

    JOE BIDEN:  I think we have in -- in part, and the reason is we've been consumed with crisis after crisis after crisis.  And so I go in my old neighborhood and they go, "Joe, hey.  Joe, over here, you know, what about me?"  And I say, well look, all these things that are happening -- look, you know, what are the things that affect middle class families?  

     

    Let me define by middle class, being able to own your own house, not have to rent it, being able to send your kid to a park, they can come home safe, being able to take care of your geriatric parent after the one other dies, being able to send your kid to a local school to go well to get to college and to (inaudible) get them there if they get in.  That -- that's -- that's not asking too much.  

     

    And so I said, look -- look what we're doing with college assistance and Pell grants.  And -- but -- we do -- we have the right policies but I don't we spend enough time saying -- I know we're running out of time.  Here, let me say it this way.  I had a Senate staff and it was pretty consistent.  I mean, they knew me well and they knew my (inaudible).  Got to be vice president, new people, new staff.  

     

    And anybody who would begin to say you're going to speak to such and such, here's an outline.  And I said just every speech you write, just understand one thing, in the very beginning make sure they know that I know what they're concerned about, that I know what their problem is.  Whether I agree with them or not, the solution (ph), let them know I know what's worrying them and why it's not illegitimate they're worried and then give an answer.

     

    We instead go in and sort of the -- in the old days, the limousine liberals, we -- we'd want to say (ph)...

     

    SCARBOROUGH:  Mike's (ph) still a limousine liberal.

     

    BRZEZINSKI:  We understand.

     

    SCARBOROUGH:  But go ahead.

     

    JOE BIDEN:  Yeah, right.

     

    (LAUGHTER)

     

    You know -- no, it's like I got the answer for you.  

     

    BRZEZINSKI:  Yeah.

     

    SCARBOROUGH:  Right.

     

    JOE BIDEN:  I got the answer for you.  The -- I think there has been in both parties not enough -- this is going to sound strange -- enough respect shown...

     

    SCARBOROUGH:  Oh, absolutely.  

     

    JOE BIDEN:  ... to ordinary people busting their necks.  

     

    (APPLAUSE)

     

    SCARBOROUGH:  Stay right there (inaudible) with the vice president.  We've got a lot more.  

     

    BRZEZINSKI:  More of the vice president after a quick break right here on "Morning Joe" live in Philadelphia.  

     

    (APPLAUSE)

     

    (COMMERCIAL BREAK)

     

    (LAUGHTER)

     

    BRZEZINSKI:  That is Vice President Joe Biden and his TV counterpart doing what they do best, but you know what?

     

    SCARBOROUGH:  So -- so -- Val...

     

    BIDEN:  You should be sitting here.

     

    SCARBOROUGH:  You say it's very tough actually raising an older brother.

     

    (LAUGHTER)

     

    You know -- you know what we say in our house, big kids big problems?  It just keeps getting harder, doesn't it?

     

    (CROSSTALK)

     

    OWENS:  But you know, it's worth it.  Yes he's turned out well.

     

    SCARBOROUGH:  Yeah.

     

    OWENS:  Yeah, he's turned out well.

     

    (APPLAUSE)

     

    SCARBOROUGH:  You've got a brother here too, don't you?  We're going to get him up here, too.  So now (inaudible).

     

    BRZEZINSKI:  Come on (inaudible).

     

    (CROSSTALK)

     

    SCARBOROUGH:  Come on up real quickly.  Come on up.

     

    (APPLAUSE)

     

    SCARBOROUGH:  So brother Jimmy, this is how much -- this is how much the Bidens love each other.  When Joe became vice president, actually the Secret Service said he looks a lot like you.  Can we get him to drive in the front car?

     

    (LAUGHTER)

     

    BIDEN:  By the way, that's not a joke.  They did say it...

     

    SCARBOROUGH:  And you (inaudible)?

     

    JIMMY BIDEN:  Hell yeah, man.

     

    (LAUGHTER)

     

    BRZEZINSKI:  That's...

     

    SCARBOROUGH:  Everybody has a role.

     

    (CROSSTALK)

     

    OWENS:  More (inaudible).

     

    BRZEZINSKI:  Love it.  More with Vice President Biden and we'll bring in the (inaudible)...

     

    SCARBOROUGH:  Great to see you hear.  Thank you.

     

    BRZEZINSKI:  ... wrote the book on the V.P.  We'll look at the legacy of the second highest office in the United States.  The conversation continues in three minutes right here on "Morning Joe."

     

    (APPLAUSE)

     

    (COMMERCIAL BREAK)

     

    (APPLAUSE)

     

    SCARBOROUGH:  "Morning Joe" live from Philadelphia.  Still with us onset, Vice President Joe Biden.  

     

    And also (ph) joining us, professor of law at Saint Louis University, a leading authority on the vice presidency, Joel Goldstein.  His latest book is the "White House Vice Presidency:  The Path to Significance, Mondale to Biden."

     

    Welcome, Joel.  Good to see you.

     

    GOLDSTEIN:  Thanks for having me.

     

    SCARBOROUGH:  Mr. Vice President, let me ask you a question.  Tonight, you'll be making the lead speech on a Wednesday night at the Democratic National Convention.  You made a decision several months ago that everybody understood, for personal reasons, not to get into this race to be president of the United States.  Is there a part of you as you sit here this morning that wishes you were making the speech tomorrow night?  

     

    JOE BIDEN:  No, really, because as a matter of fact, Jill and I were talking about it last night.  It was really just the right decision, I mean, for my family.  And I -- I plan on staying involved.  I'm not going away.  

     

    (APPLAUSE)

     

    That's different than would I like to make some of those decisions.  Do I think I -- look, you know, I got in trouble with Jill for saying, you know, anybody who runs for president, if they don't believe they're the most qualified person in the country to do it, they shouldn't run.  And I -- so there's things that I wish I could manage these next four years.  But -- but it was -- I don't -- I don't have many regrets and that's not one of them.  

     

    (UNKNOWN):  Is there any part of you, though, that thinks you'd be doing better against Donald Trump than Hillary Clinton is doing?  

     

    SCARBOROUGH:  Come on.  Of course (inaudible).

     

    (APPLAUSE)

     

    BRZEZINSKI:  Come on.  That's a bad...

     

    JOE BIDEN:  No, no.  Look.  Look.

     

    SCARBOROUGH:  You ask a guy that question...

     

    BRZEZINSKI:  In a pub...

     

    SCARBOROUGH:  ... he's going to say -- in a pub and he's going to go, no, of course.

     

    (LAUGHTER)

     

    JOE BIDEN:  No, no, no, no.  Look, I --I have not -- I learned one thing.  

     

    BRZEZINSKI:  We'll get here there.

     

    JOE BIDEN:  The way to become really popular is announce you're not running for president.  

     

    (LAUGHTER)

     

    (APPLAUSE)

     

    BRZEZINSKI:  Amazing.  

     

    JOE BIDEN:  It's amazing what it does for you.  

     

    (UNKNOWN):  So the vice presidencies of Richard Cheney and Joseph Biden, the significant differences, it would seem to me and (ph) to a lot of people, would be the Cheney's vice presidency was intent from September 12, 2001 to creating his own intelligence unit within the vice president's office, going after Saddam Hussein almost immediately after September 11 and he played a significant role in the Bush presidency.  

     

    Tell me about the differences that you've seen, perceived, written about between the vice presidencies of Joe Biden and Dick Cheney.

     

    GOLDSTEIN:  I think they were both powerful, as you suggest.  I mean, during the Cheney period, people were talking about an imperial vice presidency and -- and the joke that President Bush was a heartbeat away from the presidency.

     

    When -- when Vice President Biden gave his acceptance speech at the 2008 convention, he said that, "If I become vice president, the most frightening words in the English language will no longer be the vice president's office is on the phone."

     

    I think that -- that vice president...

     

    (LAUGHTER)

     

    Vice President Cheney's influence really dissipated.  It decreased over time.  Vice President Biden had to make up really for some of the pushback against the office.

     

    I think he was able to establish a close relationship with the president and over -- over the eight years has sustained that where he's really done remarkable things, both in terms of his advising role and the assignments that he's taken on.

     

    BARNICLE:  When you have had disagreements with the president, and I know you've had disagreement with him, how long did those disagreements last, become personal -- do they become personal?

     

    JOE BIDEN:  They haven't become personal because the thing I love about my guy is that we made a deal for real in the beginning.  Whatever we had on our chest, we would get it off our chest.  And we hollered (ph) each other, we had private lunches together, we disagree.  

     

    But the advantage I've had -- and I used to say this -- I debated him and everyone else 13 times in that race trying to get the nomination.  And if you go back and look, he and I never disagreed on a major substantive issue.  We disagreed on tactic (ph).  So I knew I was in a comfort zone where he and I were on the same page on all of the major issues.

     

    And so -- but no, it's never lasted and I -- you know, the president is no drama Obama, I remember him saying about two years in.  And he said you know, we've become really good friends I never expected that.  And I looked at him and I said I didn't either.

     

    (LAUGHTER)

     

    BRZEZINSKI:  That's nice.

     

    JOE BIDEN:  But all kidding aside, it's a -- there's a genuine trust.  I trust him, he has character, I've never once worried that he was going to play a game with me.

     

    And I know he trusts me and I don't know, Joel, you know more about it than I do in terms of -- no, I mean in terms of history.  But it seems to me the most -- the most significant thing that has to occur is you have to be simpatico ideologically with the president and you have to understand there's a V in front of your name, you're the vice president.  

     

    BRZEZINSKI:  Right.

     

    JOE BIDEN:  And the deal I made with the president was, if we ever had a fundamental disagreement on principle, I develop prostate cancer.  I...

     

    (LAUGHTER)

     

    By the way, you know me, I wouldn't -- you know, if I had a fundamental disagreement, I'd find some excuse to why I couldn't do the job.  But we never, never have.  Yet we argue like hell, we -- not -- I mean, we're not shouting at each other all the time.  But it's a -- we're very blunt with each other.

     

    GEIST:  Well, we've got about six months left here before you guys leave office, Mr. Vice President.  So you're thinking about legacy, and one of those things has been the cancer moon shot.

     

    Talk to people at home, there's no family in this country that's not been affected by cancer in one way or another.  You, very directly, obviously give people hope about cancer.

     

    How far away are we?  Is there something on the horizon we can look to and say maybe we can beat this thing?

     

    JOE BIDEN:  The answer is yes, there's a number of things in the horizon and some -- look, we're at an inflection point.  I didn't realize -- you know, when you have someone you love in trouble, you try to learn all there is about the problem they have.

     

    And what I learned through Beau was that it wasn't until the last five years that immunologists started working with biologists (ph), working with chemical engineers, working with -- there was -- there was none of this collaboration taking place or very little of it.  Now, they're all working together, number one.  

     

    Number two, the biggest thing I think they'll probably acknowledge to you (ph) is that you've got to breakdown these stove pipes.  There's a tendency to hoard information, to not share information, to -- and I was just saying to Joe, if you're a astrophysicist and we give you a grant to study the stars, whatever you publish you've got to make it universally available immediately.

     

    We do the same thing with grants for research and cancer research.  It goes behind a wall for a year, it only can come out through certain publications.  It's hoarded information.  And it's part of a culture that has to change.  

     

    And -- but there's so many things.  For example, last thing.  Pretty soon, you're going to be able to -- your kids are going to be able to get a vaccine like you can for cervical cancer now.  You can get a vaccine, like when you go get, you know, a shot for the measles early on, preventing cancer.  They're learning now what's -- what is hereditary.  They can tell -- they're going to do blood biopsies.  You can find markers in your blood because some of these cancers take 10, 20 years to develop.

     

    They're close to being able to say you got the marker for this or that or the other thing and we can take palliative action to make sure that this isn't going to develop.  There's a lot of things, a lot of things on the horizon and I'm excited about it.  And I think you're seeing the community come around and begin to be much more collegial in this effort.

     

    BRZEZINSKI:  A leader on this, and thank you for taking the time to talk to the children and my best friend Tia who's here.  She's fighting pancreatic, fighting hard and...

     

    JOE BIDEN:  Tia, keep the faith, kid, keep the faith.

     

    BRZEZINSKI:  There you go, Vice President Joe Biden

     

    (APPLAUSE)

     

    ###

     

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