MSNBC Overtakes FOX News and CNN in the Coveted A25-54 Demo at 9pm, 10pm, 11pm and 12am
More Total Viewers Watched MSNBC Than FOX News and CNN at 9pm, 11pm and 12am
On Thursday MSNBC Beat CNN with Biggest Daily Lead in Eight Years
NEW YORK (May 15, 2017) – For the week of May 8, MSNBC finished as the #1 cable news network in weekday prime (M-F 8-11pm) in the key A25-54 demo, according to Nielsen. This is the first weekly win for MSNBC in A25-54 since the week of December 29, 2008 (the first week of 2009 ratings).
In total viewers, MSNBC weekday prime averaged 2.4 million – almost double that of CNN’s 1.3 million and just behind FOX News’ 2.6 million. For A25-54, MSNBC averaged 590,000 viewers (vs. CNN’s 464,000 and FOX News’ 524,000).
Three programs were #1 in A25-54 in their respective time periods: “The Rachel Maddow Show” at 9pm, “The Last Word with Lawrence O’Donnell” at 10pm, and “The 11th Hour with Brian Williams” at 11pm. The re-air of “The Rachel Maddow Show” also topped FOX News and CNN at 12am.
“Maddow,” “The 11th Hour” and the midnight re-air of “Maddow” were also #1 among total viewers, beating FOX News and CNN.
On Thursday, the day of NBC News’ exclusive interview with President Trump, MSNBC beat CNN by over 400K viewers in the 6a-2a daypart. It was MSNBC’s biggest daily lead over CNN in 8 years. MSNBC also ranked #1 across the board in A25-54 from 7pm - midnight.
For the week among all cable nets, MSNBC ranked #2 in total viewers for prime and M-F 6a-2a.