HISTORIC WEEK: FOR 1ST TIME EVER, MSNBC IS #1 IN WEEKDAY PRIME IN BOTH ADULTS 25-54 AND TOTAL VIEWERS
MSNBC WEEKDAY PRIME WINS TWO WEEKS IN A ROW IN ADULTS 25-54 FOR FIRST TIME EVER
MSNBC #2 MOST-WATCHED NETWORK IN ALL OF CABLE FOR PRIME (BEHIND TNT, which aired several NBA playoff games)
NEW YORK (May 22, 2017) – For the week of May 15, MSNBC finished as the #1 cable news network in weekday prime (M-F 8-11pm) in both Adults 25-54 and total viewers, according to Nielsen – beating both Fox News and CNN in both key demos in the same week for the first time in the network’s history.
It was also the second week in a row MSNBC’s weekday prime won the key advertising demographic (Adults 25-54), furthering gains in a dominant month for the network. This was also the first time in the network’s history that MSNBC’s weekday prime schedule has ever won the key demo two weeks in a row.
MSNBC was the #2 most watched network in all of cable for prime during the week of May 15 - only behind TNT, which carried several NBA playoff games – with an average of 2.44 million viewers each night.
For the week of May 15, in total viewers, MSNBC weekday prime averaged 2.4 million. For Adults 25-54, MSNBC averaged 611,000 viewers (vs. CNN’s 589,000 and FOX News’ 497,000).
It was the second time ever MSNBC has won weekday prime in total viewers. The first win came during the week of September 3, 2012, during the 2012 Democratic National Convention in Charlotte, North Carolina.
Four programs were #1 for the week in total viewers in their respective time periods. “The Rachel Maddow Show,” “Last Word with Lawrence O’Donnell”, “The 11th Hour” and the midnight re-air of “The Rachel Maddow Show,” beating both FOX News and CNN. “The Rachel Maddow Show” was the top ranked non-sports program in all of cable for the week.
Source: Nielsen 5/15-19